首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
admin
2018-08-25
53
问题
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse(点缀)clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University College London.
BMWs campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion(后代)of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps and in this, Renault is aligning itself with(与……保持一致)biological orthodoxy. So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified food-stuffs, and the sinister subject of eugenics(优生学).
Car makers are probably standing on safer ground than biologists. But even they can make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMWs ads for its nice, new car once belonged to a woolly mammoth—a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey.
It can be inferred from the fourth paragraph that the success of the campaign employing modern biology depends on _____.
选项
A、public understanding of DNA
B、advances in genetic research
C、the willingness of customers to buy
D、the disappearance of genetically-modified products
答案
A
解析
第4段首句“他们能否真的做到这一点,部分取决于市场营销人员是否摸准了大众的心理”为该段主题句,下文接着讲到了人们对DNA这个意象的理解是不同的。结合这些可以看出,广告能否获得成功,取决于人们对于DNA的理解,故本题选A。
转载请注明原文地址:https://kaotiyun.com/show/kGH7777K
0
大学英语六级
相关试题推荐
Theselfishnessofhumansisacentralassumptionoforthodox(传统的)economics,whereitisthoughttoleadtobenefitsfortheeco
Theselfishnessofhumansisacentralassumptionoforthodox(传统的)economics,whereitisthoughttoleadtobenefitsfortheeco
Untilrecently,themedicalcommunitybelievedthatmosthearinglosswascausedbyhearcellsintheeardegradingasweage.B
GetWhatYouPayFor?NotAlways[A]ThemostexpensiveelectioncampaigninAmericanhistoryisover.ExecutivesacrossAmer
GetWhatYouPayFor?NotAlways[A]ThemostexpensiveelectioncampaigninAmericanhistoryisover.ExecutivesacrossAmer
GetWhatYouPayFor?NotAlways[A]ThemostexpensiveelectioncampaigninAmericanhistoryisover.ExecutivesacrossAmer
GetWhatYouPayFor?NotAlways[A]ThemostexpensiveelectioncampaigninAmericanhistoryisover.ExecutivesacrossAmer
GetEnoughSleep—orElse!Agoodnight’ssleepismoreimportanttoyourhealththanyoumayrealize.[A]MeganJoneskne
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士,少壮高薪职业人士)".Theycontendtha
Textinghaslongbeenbemoaned(哀叹)asthedownfallofthewrittenword,"penmanshipforilliterates,"asonecriticcalledit.
随机试题
用立钻钻一φ10mm的孔,选择的主轴转速为500r/min。求钻削时的切削速度。
如图3-84所示的结构,支座I处的水平反力为下列何值?[2005年第35题]
背景资料某承包商中标某高速公路机电系统。该高速公路的管理体制为二级。其中收费系统的收费视频监视子系统作为分项工程进行施工。该子系统的摄像机包括广场摄像机、车道摄像机、收费亭摄像机、金库摄像机、监控室摄像机,并配有监视器、视频切换控制矩阵、数字录像设备等。
保险组织的终止分为()形式
按照《税收征管法》的规定,下列关于税收强制执行与税收保全措施的表述中,正确的是( )。
某企业批量生产一种零件,投产批量为6件,经过4道工序加工,按照加工顺序,单件每道工序作业时间依次为20分钟、10分钟、25分钟、15分钟,假设零件移动用时为零。根据以上资料,回答下列问题:将一个批次的该种零件全部生产出来,工序间、搬运次数最多的零件移
下列数据特征的测度中,属于位置平均数的是()。
下列关于创新的论述中,正确的是()。
ISDN为了使通信网络内部的变化对终端用户是透明的,它必须提供一个标准的______。
有SQL语句:SELECTDISTINCT系号FROM教师WHERE工资>=ALL(SELECT工资FROM教师WHERE系号="02")与如上语句等价的SQL语句是
最新回复
(
0
)