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  3. The producers of instant coffee found their product strongly resisted in the market places in spite of their products’ manifest

The producers of instant coffee found their product strongly resisted in the market places in spite of their products’ manifest

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问题   The producers of instant coffee found their product strongly resisted in the market places in spite of their products’ manifest advantages.
However, the advertising expenditure for instant coffee                                【M1】______
was far greater than which for regular coffee. Efforts were made to find               【M2】______
the cause of the consumers’ seemingly reasonable resistance to the product.            【M3】______
The reason given by most people were dislike of the taste.                             【M4】______
The producers suspected that there might be deeper reasons, however. This confirmed by 【M5】______
one of motivation research’s classic studies, one often cited in the trade. Mason Haire of the University of California, constructed two shopping lists
that were identical except from one item.                                              【M6】______
There were six items common to both lists with the brands or amounts specify.          【M7】______
The seventh item, in fifth place on both lists, read Maxwell House coffee on one list and Nestle Instant Coffee on other.  One list was given to each one in a group of fifty women,    【M8】______
and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far they could,
the kind of women (personality and character) who                                      【M9】______
would draw up that shopping list.  Nearly half of those who had received the list including instant coffee was described a house-wife who was lazy and a poor planner.                     【M10】______
On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy.  
【M3】
选项
答案reasonable→unreasonable
解析 衔接错误。此句意为：(生产商们)努力想找出消费者对这种产品似乎……的抗拒的原因。根据前面两句陈述速溶咖啡的优点及投入的广告费用可推知：它被抵制似乎是没道理的(seemingly unreasonable)，而非理所当然的(reasonable)。  
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