首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recentl
admin
2015-12-01
65
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for.
Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private internet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offerings, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
Speaking of the online technology available for marketing, the author implies that______.
选项
A、the technology is popular with many Web users
B、businesses have faith in the reliability of online transactions
C、there is a radical change in strategy
D、it is accessible limitedly to established partners
答案
C
解析
本题可参照文章的第3段。从中可知,互联网商业模式的另一个重大变化是销售技术的进步;直到最近,互联网的营销活动注重的仍是“吸引”顾客到网站的策略;可就在去年,软件公司开发出了新的技术,这种技术可以使公司把信息直接“推销”给顾客,把市场信息直接传送给特定用户;用户可以定制他们想要的信息,可以直接进入某公司的网站。据此可知,过去一年里,在线的营销技术发生了变化。C项与文章的意思相符,因此C项为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/kKLO777K
0
考博英语
相关试题推荐
Anation-wideservicewasannouncedto______thesacrificemadebytheheroesofthewar.
46.Theonrushofcheapcommunications,powerfulcomputersandtheInternetallexplainwhymanypeoplefeelthat,nowadays,cha
ThehistoryofAfrican-Americansduringthepast400yearsistraditionallynarrated【21】anongoingstraggleagainst【22】andindif
ThehistoryofAfrican-Americansduringthepast400yearsistraditionallynarrated【21】anongoingstraggleagainst【22】andindif
Rubidium,potassiumandcarbonarethreecommonelementsusedtodatethehistoryofEarth.Theratesofradioactivedecayoft
Inbringingupchildren,everyparentwatcheseagerlythechild’sacquisition(学会)ofeachnewskill,thefirstspokenwords,the
The______nowseemstostandastheprimarybarriertoaneweraofstrongeconomicgrowth.
Inaperfectlyfreeandopenmarketeconomy,thetypeofemployer—governmentorprivate—shouldhavelittleornoimpactonthee
Whatdoconsumersreallywant?That’saquestionmarketresearcherswouldlovetoanswer.Butsincepeopledon’talwayssaywhat
Humanityusesalittlelessthanhalfthewateravailableworldwide.Yetoccurrencesofshortagesanddroughtsarecausingfamin
随机试题
A、左侧卧位B、前倾坐位,呼气末屏气时C、仰卧位D、右侧卧位E、卧位或下蹲后迅速站立;易于听诊下列杂音的体位是主动脉瓣关闭不全递减型舒张早期杂音
支气管扩张症的主要治疗是
在脊髓灰质炎后遗症的临床表现中,下列哪项是错误的
A、肿瘤中有软骨样组织B、肿瘤中有牙乳头样组织C、肿瘤中有筛孔样结构D、肿瘤中有牙体组织E、肿瘤由黏液样细胞、表皮样细胞和中间细胞组成腺样囊性癌
根据《建筑施工企业安全生产管理机构设置及专职安全生产管理人员配备办法》规定,建筑施工专业承包一级资质企业安全生产管理机构的专职安全生产管理人员应不少于()人。
针对咨询市场行情并有意在近期购房的试探型客户,房地产经纪人应采取的引导方式是()。
经营成本包括______。
煤矿安全监察内容包括()。
某混凝土大坝主体工程,建设单位将土建工程、安装工程分别发包给甲、乙两家施工单位。在合同履行过程中发生了如下事件:事件1:项目监理机构在审查土建工程施工组织设计时,认为脚手架工程危险性较大,要求甲施工单位编制脚手架工程专项施工方案。甲施工单位项目经理部编制
某公司发布新产品后股价连续三日的涨幅为5.1%,2.5%,7.1%,则新产品发布三天后总市值提升了()。
最新回复
(
0
)