首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Look at the statements and the materials about marketing disasters below. •Which story (A, B, C or D). does each statement 1—7
•Look at the statements and the materials about marketing disasters below. •Which story (A, B, C or D). does each statement 1—7
admin
2010-01-22
71
问题
•Look at the statements and the materials about marketing disasters below.
•Which story (A, B, C or D). does each statement 1—7 refer to?
•For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
•You will need to use some of the letters more than once.
A
Hoover offered any customer who spent at least £ 100 on its products two complimentary flights to Europe and the US. The offer attracted more than double the anticipated applications, leading to the dismissal of three senior managers and a bill for £ 19 million.
B
A large computer hardware retailer positioned itself at the bottom end of the market by undercutting all its competitors. To attract customers, it even offered a 0% interest Buy Now, Pay One Year Later deal. People did buy, but unfortunately, serious cash flow problems forced the company into liquidation before customers repaid them.
C
Lever Brothers rushed Persil Power onto the market to coincide with a rival company’s launch of its own new washing powder. Despite millions of pounds spent on research, Persil Power was fatally flawed, having the unfortunate effect of damaging clothes. It was quickly withdrawn and reformulated.
D
’The best has been made even better.’ said the Chairman of Coca-Cola about its decision to change the flavour of Coke for the first time in its 99-year history. However, of the 150 million people who tried the new Coke, nearly two-thirds preferred the original. The company was forced to re-launch the old Coke as Coke Classic three months later.
Don’t change something which is already a proven success.
选项
答案
D
解析
“不要改变被证明是成功的东西。”这是指的可口可乐公司重新推出从前的可乐。
转载请注明原文地址:https://kaotiyun.com/show/kKsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
Readthearticlebelowaboutmanagementstylesandthequestionsontheoppositepage.Foreachquestion(15-20),markoneletter
Readthistexttakenfromtheresultsofasurveyonemployees’prioritiesatworkintheUK.Choosethebestsentencefromthe
Readthenewspaperarticlebelowaboutentrepreneurs.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswer
Readthenewspaperarticlebelowaboutentrepreneurs.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswer
Readthenewspaperarticlebelowaboutentrepreneurs.Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswer
Readthearticlebelowaboutteamworkandstress.ChoosethecorrectwordorwordstofilleachgapfromA,B,CorDontheopp
ReadthefollowingarticleaboutGrasmere,asmallBritishcompanythatmanufacturessteelcomponents,andthequestionsonthe
随机试题
鸦片战争前中国封建社会的主要矛盾是()
Theclothesapersonwearsmayexpresshis______orsocialposition.
A.大椎、曲池B.阳陵泉、犊鼻C.肾俞、关元D.膈俞、血海E.足三里、阴陵泉治疗痛痹应选取的配穴是
甲制药公司为增值税一般纳税人,注册资本金3000万元,生产职工年均2000人。2005年相关生产、经营资料如下:(1)公司坐落在某市区,全年实际占用土地面积共计140000平方米,其中:公司办的职工子弟学校占地10000平方米、幼儿园占地4
下列各项中,属于固定资产计提折旧时应考虑的因素有()。
物流信息系统作为企业信息系统中的一类,可以理解为通过对与物流相关信息的加工处理来达到对物流、资金流的有效控制和管理,并为企业提供信息分析和决策支持的人机系统。它具有智能化、规模化、______等特点。
德育包括______、思想教育、______和心理健康教育。
(2017·河北)参加教师资格考试有作弊行为的,其考试成绩作废,3年内不得再次参加教师资格考试。(常考)()
Britishuniversities,【C1】______undertheburdenofahugeincreaseinstudentnumbers,are【C2】______thatthetraditionof
A、Shewenttothepartywithoutknowingit.B、Shewasinvitedtotheparty.C、Shewaspresentfortheparty.D、Shewasabsentfr
最新回复
(
0
)