首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of
admin
2015-12-31
52
问题
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock—these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.
What is the FCC’s new policy regarding media alliances?
选项
A、It allows companies to sell their stocks publicly.
B、It doesn’t allow companies to sell their stocks publicly.
C、It permits one company to own more media businesses at the same time.
D、It has eliminated all post-1980 companies.
答案
C
解析
本题问关于传媒业的合并FCC有何新政策。利用查阅式阅读法,我们发现第五段提到产生兼并热潮的第二个原因。从1980年以来,FCC逐渐地取消了对广播传媒业的限制,例如,在1980年以前,FCC只允许一家公司拥有5个电视台、5个AM中波和5个FM调频广播电台,并且公司必须拥有某个广播台3年以后才可以出售。FCC于1980年取消了关于3年期限限制,增加了传媒公司拥有广播台的数量。技术的进步扩大了传媒产品的市场,使得传媒公司的兼并热潮一直持续到整个90年代。因此,本题的正确答案应是C“它允许一个公司拥有多种经营业务”。
转载请注明原文地址:https://kaotiyun.com/show/kOWO777K
0
在职攻硕英语联考
相关试题推荐
Youcan’tpredictthefuture,butinSiliconValleyyoucaninventit.Thisisapopularsayingatsomecompaniesthatdeliverd
Youcan’tpredictthefuture,butinSiliconValleyyoucaninventit.Thisisapopularsayingatsomecompaniesthatdeliverd
Youcan’tpredictthefuture,butinSiliconValleyyoucaninventit.Thisisapopularsayingatsomecompaniesthatdeliverd
DespitetheenormouscontributionofthemusicindustrytotheUKeconomyandthehugebenefitstochildren,thegovernmentrema
Moderatedrinkingofalcoholis______healthbyloweringtheriskofseveralheartconditions.
A、Aresponsiblemusicteacher.B、Expensivemusicalinstruments.C、AccesstomusicviatheInternet.D、Videosaboutsingingorda
Thepriceofpropertyinthiscityhasbeenrisingfortenyears______,forcingmanycollegegraduatestogetemployedelsewhere
A、Sheisalwaysstupid.B、Sheisalwaysconcentrated.C、Sheisalwayscareless.D、Sheisalwaysabsent-minded.D男士说:哈里特在实验中又出错了。
A、Fredkeepsannoyingotherpeople.B、Fredlooksveryfunny.C、Fredalwaysmakesotherpeoplelaugh.D、Fredisamanofhisword
Theultimateaimofthisartschoolistofullybringouttheartistic______inthechildren.
随机试题
某医院护士以非法获利为目的,将前来就诊的儿童出卖给他人,应以拐卖儿童罪论处。
1988年发布的《现代汉语常用字表》确定了多少个常用字?()
冻疮的主要致病因素是指:
下列属于房屋所有权转移的有()。
现行桥规规定()。
壁纸原纸
从事生产、经营的纳税人外出经营,自其在同一县(市)实际经营或提供劳务之日起,在连续的12个月内累计超过()的,应当自期满之日起30日内,向生产、经营所在地税务机关申报办理税务登记。
Wouldyoumindnotpickingtheflowersinthegarden?Theyare______everyone’senjoyment.
2005年北京市农村固定投资总额为( )。以下那一项表述是正确的( )。
人民解放战争初期,毛泽东指出,战胜蒋介石的政治基础是()
最新回复
(
0
)