首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims t
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims t
admin
2018-09-25
36
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to( ).
选项
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
答案
D
解析
细节题。答案在第一段第一句话“Advertisement can be thought of as the means of making known in order to buy or sell goods or services.”因此“广告常常被认为是促销商品或服务的手段”,D最符合题意。
转载请注明原文地址:https://kaotiyun.com/show/kR3O777K
0
成人本科学位英语
相关试题推荐
—Didyoutakeenoughmoneywithyou?—No,Ineeded______IthoughtIwould.
AwarmthoughtsuddenlyAcametomeBwhichImightCusethepocketmoneytobuysomeflowersDformymother’sbirthday.
Noonecanavoid______byadvertisementswhichcanbeseeneverywhere.
YournervesystemreactsAtoBwhatyouimaginetobetrueConmuchthesamewaythatitDdoestorealexperiences.
AIdidn’tmindtheircomingBlatetothelecture,butICobjectedtheirmakingDsomuchnoise.
ChildrendonothaveenoughexperiencetorealizethatTVshowspresentanunrealworld;thatTVadvertisementslietosellprod
Muchunfriendlyfeelingtowardscomputershasbeenbasedonthefearofwidespreadunemploymentresultingfromtheirintroductio
Onemusttryhisbestto______tothenewenvironment.
随机试题
A.尿酸B.肌酸C.尿素D.β-氨基异丁酸黄嘌呤氧化酶的产物为
药物按零级动力学消除是指
海底地形图表示方法主要有符号法、()等。
“备案号”栏:()。“装货港”栏:()。
人民法院审理()案件,应当根据各方当事人是否有过错,以及过错的性质、大小,过错和损失之间的因果关系,确定过错方承担的民事责任。
ABC会计师事务所接受委托,对甲公司2011年度财务报表执行审计业务,ABC会计师事务所委派A注册会计师进驻甲公司进行审计,遇到下列问题,请代为作出正确的专业判断。A注册会计师在审计的过程中发现甲公司存在多项重大不确定性因素,影响企业的持续经营,注册会
下列图形中,是轴对称图形但不是中心对称图形的是().
在Windows中,要查看到目标主机Alice的路径,可使用__________命令。
如果要使用电话拨号上网,需要的设备是()。
有下列二叉树,对此二叉树前序遍历的结果为()。
最新回复
(
0
)