首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
admin
2010-01-31
81
问题
• You will hear a business presentation about 3 simple selling tactics.
• As you listen, for questions 1—12, complete the notes, using up to three words or a number.
• You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into ______.
9. Put your prospect in the picture by dramatizing what it feels like to be ______.
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
COMFORTABLE
解析
转载请注明原文地址:https://kaotiyun.com/show/kUOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatkindofcompanydoesthewomanworkfor?
Wheredoesthisconversationtakeplace?
Whomostlikelyarethelisteners?
Whenisthewoman’sjobinterview?
WhatisCarl’sproblem?
Whatistherelationshipbetweenthetwospeakers?
Whatistherelationshipbetweenthetwospeakers?
Whataretherelationsbetweenthetwopersons?
A、 B、 C、 A(A)意思是很难预测出此次选举谁会胜出,在意思上前后衔接顺畅,故为正确答案。(B)疑问词引导的疑问句不适合用Idon’tthinkso.来回答。(C)使用与election有关的词decided
CanyoutelluswhyyoudecidedtolearnEnglish?(Couldyoutelluswhichforeignlanguagesyouthinkwillbemostimportantin
随机试题
十二经脉中循行于腹部的经脉,自内向外的顺序是
作为法学和法律的自由概念
对于确定变更价款的程序,应该是( )。
建立施工项目成本管理责任制、开展成本控制和核算的基础,是该项目降低成本的指导文件和设立目标成本的依据是施工成本()。
期货从业人员有()情形的,暂停其从业资格6个月至12个月;情节严重的,撤销其从业资格并在3年内拒绝受理其从业资格申请。
抵押物登记是不转移抵押物的占有权,用()作为公示方式的担保。
太阳能光热应用是利用太阳能最简单、最直接、最有效的途径之一。但是如何将低品位的太阳能转换成高品位的热能,并对太阳能进行富集,一直是国际上关注的课题。2017年2月,中科院合肥物质科学研究院研制出太阳能光热高效转换薄膜,能有效解决上述问题,下列关于该薄膜材料
下列关于政府对社会总需求的影响的表述,正确的有()。
被认为古代学校萌芽的是
Whowillmakeatelephonecall?
最新回复
(
0
)