首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read this text taken from an article about Marketing Communications. •Choose the best sentence to fill each of the gaps. •For e
•Read this text taken from an article about Marketing Communications. •Choose the best sentence to fill each of the gaps. •For e
admin
2010-01-28
38
问题
•Read this text taken from an article about Marketing Communications.
•Choose the best sentence to fill each of the gaps.
•For each gap 9—14, mark one letter (A—H) on your Answer Sheet.
•Do not use any letter more than once.
Many management writers have discussed the idea of satisfying customers’ needs and wants. H Despite the vast amount of information available on customers, finding out exactly what they require is a challenge that certain companies, such as Sainsbury’s and Marks and Spencer, have found extraordinarily difficult to meet. (9) . In a report written by the research company Business Intelligence,50% of companies felt that their marketing communications were ineffective and 85 % said that any attempt to gain customer loyalty failed.
The two extremes of marketing can be summarized by looking at the difference between the East and the West. (10) . Biros, socks, Light bulbs—if it can be made and distributed then there is a market. In the prosperous West, it is the other extreme. Such is the attraction of profit that the marketing specialists are competing with some incredibly sophisticated advertising for some rather simple products! (11) . The Internet is also adding another dimension to the marketing process as is the growing resistance to subtle, clever advertising, which seems to have lost its edge in the marketplace.
Out of this turmoil there has evolved another definition of marketing known as customer relationship marketing(CRM). Customers are much less loyal than they used to be and can afford to chop and change. (12) .
Microsoft did this by reorganizing the business around the customer, splitting itself into four new divisions which focus on the customer. (13) . The call centers are likely to form the basis of the future of marketing, although there is little evidence that they will work. (14) .
A The choice is seemingly endless, with a typical superstore stocking between 20,000 and 25,000 different lines totaling between two and four million products per store.
B In the spring of 1999,both companies announced heavy falls in profit largely due to their inability to listen to and respond to the customer.
C Consumers also dislike the synthesized voice which asks you to press certain numbers on the keypad, depending on the service required.
D Although there will always be a place and function for marketing, it is unclear whether the traditional product or brand manager will still have a job in the twenty-first century, having been replaced by customer relations managers on the end of a telephone.
E In Russia, if there is a queue, you are advised to join as it means a manufacturer has actually produced something, regardless of whether there is a specific need.
F Some companies now have customer call centers which are set up with the sole objective of handling complaint, Inquiries and after sales service.
G It is estimated that winning over a new customer can cost up to five times as much as keeping a customer, so a new definition of marketing has evolved which is identifying, attracting and retaining the most valuable customers to sustain profitable growth.
H Although the two are different, companies spend billions of pounds on market research with a view to targeting the potential customer in a more precise way.
选项
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/kVKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
A、 B、 C、 CHe’stoobusyisapoliteresponsetotherequest.Choice(A)answerswhichtypeoflettersdoyoupre
A、 B、 C、 BYesterdayanswerswhatdaydidtheguestarrive.Choice(A)answerswhenwilltheguestarrive.Choice
A、 B、 C、 BIt’scheaperanswerswhybyprovidingareason.Choice(A)confusesthesimilarsoundsusandbus.Cho
A、 B、 C、 BTheclerkanswerswhoiscopyingthereport.Choice(A)confusesthesimilarwordsreporterandreport
A、 B、 C、 AYes,yourwifecalledanswerstheyes/noquestiondoIhaveanymessages.Choice(B)confusesthesim
A、 B、 C、 A因为是由Do开头的疑问句,所以答案就要以Yes/No开头。所以正确答案是(A)。在把article错误地理解成“物品”而不是“文章”时,容易误将(B)和(C)当做答案。
A、 B、 C、 B问要重新买复印机还是要修理的复合选择疑问句。(A)是与问题要求的信息无关的回答、是对问位置的Where疑问句可能的回答,也是使用由问句中的faxmachine可能联想到的supplycloset、
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
•Readthearticlebelowaboutlevelsofmanagement.•ChoosethebestwordtofilleachgapfromA,B,CorD.•ForeachQuestion
随机试题
按活动时用力方式分类,运动包括
为了消除由于温度引起的危险应力,规范规定矩形硬铝导体的直线段一般每隔多少米左右安装一个伸缩接头?()
在Word编辑状态下,选择整个文档内容可通过()实现。
对中立性态度的正确理解是()。
某地农村小学,由于建设校舍急需资金,在财政资金没有到位的情况下急于开工,于是学校通知教师,暂扣全体教师7月份和8月份两个月的工资,待上级财政资金到位后再补发。大部分教师对学校的做法不满,集体联名向当地教育行政部门申诉,要求学校按时发放7月份和8月份的工资。
下列关于生物的生殖、发育的叙述中正确的是()。
下列物理现象中属于液化的有()。
健康:指一个人智力正常,行为合乎情理,能够适应正常工作、社会交往或者学习,能够抵御一般疾病。根据健康的定义,下列属于健康的是( )。
奥尔波特的特质理论认为每个人有5~10个
表达式ASC(‘APPEND’)的值是()。
最新回复
(
0
)