2. 外语
  3. Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin

Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin

admin2016-06-30  30
问题                             Customer Targeting
    Finding and keeping loyal and profitable customers is essential. The route to long-term success is to find loyal customers who represent a close strategic fit with the company and are also likely to be profitable. Rather than trying to meet the needs of a larger group of people, managers work to attract and keep the right customers. Loyalty-based strategies yield spectacular results for some companies.
    MBNA, a credit card company, targets specific affinity groups whose members have above-average earning: sports clubs, universities and associations. The company produced Visas and Mastercards for 4,300 such groups, usually with personal logos. MBNA’s strategy is hitting the bull’s eye: the average balance held by its cardholders is three times the national average.
    Technology is creating unprecedented opportunities to build a loyal consumer base by customising products. Levi-Strauss offers its Personal Pair outlets for women who want a perfectly fitting pair of jeans. A computer picks out exactly the right size and sends the woman’s specifications to the factory. For an added $ 10 fee, her made-to-measure jeans arrive a few days later.
Customers whose demands are in line with the development strategy of a company contribute to its success in the long run.
选项 A、Right
B、Wrong
C、Doesn’t say
答案A
解析 该题干是对原文信息点的改写，是对其进一步解释。文中信息点“The route to long—term success is to find loyal customers who represent aclose strategic fit with the company and are also likely to be profitable.”指出：长期成功的途径就是寻找那些忠实的客户，从战略角度讲，他们与公司的发展策略相匹配，而且对于公司来说，从他们身上有利可图。从此句可以推断出有利于公司成功的客户，是那些需求与公司发展战略一致的人。而题干意为：那些需求与公司商业发展一致的顾客在长远看来有利于公司的成功。与原文相符，故答案为A。
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