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Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin
Customer Targeting Finding and keeping loyal and profitable customers is essential. The route to long-term success is to fin
admin
2016-06-30
86
问题
Customer Targeting
Finding and keeping loyal and profitable customers is essential. The route to long-term success is to find loyal customers who represent a close strategic fit with the company and are also likely to be profitable. Rather than trying to meet the needs of a larger group of people, managers work to attract and keep the right customers. Loyalty-based strategies yield spectacular results for some companies.
MBNA, a credit card company, targets specific affinity groups whose members have above-average earning: sports clubs, universities and associations. The company produced Visas and Mastercards for 4,300 such groups, usually with personal logos. MBNA’s strategy is hitting the bull’s eye: the average balance held by its cardholders is three times the national average.
Technology is creating unprecedented opportunities to build a loyal consumer base by customising products. Levi-Strauss offers its Personal Pair outlets for women who want a perfectly fitting pair of jeans. A computer picks out exactly the right size and sends the woman’s specifications to the factory. For an added $ 10 fee, her made-to-measure jeans arrive a few days later.
Customers whose demands are in line with the development strategy of a company contribute to its success in the long run.
选项
A、Right
B、Wrong
C、Doesn’t say
答案
A
解析
该题干是对原文信息点的改写,是对其进一步解释。文中信息点“The route to long—term success is to find loyal customers who represent aclose strategic fit with the company and are also likely to be profitable.”指出:长期成功的途径就是寻找那些忠实的客户,从战略角度讲,他们与公司的发展策略相匹配,而且对于公司来说,从他们身上有利可图。从此句可以推断出有利于公司成功的客户,是那些需求与公司发展战略一致的人。而题干意为:那些需求与公司商业发展一致的顾客在长远看来有利于公司的成功。与原文相符,故答案为A。
转载请注明原文地址:https://kaotiyun.com/show/kbIO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
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BEC初级阅读
BEC商务英语
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