首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Queuing is nothing special in Japan. Every day, television programs show long lines of people queuing for up to one hour even in
Queuing is nothing special in Japan. Every day, television programs show long lines of people queuing for up to one hour even in
admin
2014-03-25
80
问题
Queuing is nothing special in Japan. Every day, television programs show long lines of people queuing for up to one hour even in front of regular noodle shops, only to finish their food within less than ten minutes.
Why Japanese people queue so often? Do they love it? Probably they do. According to Japanese people, just like an excessively high price can evoke an image of equally high quality, long waiting lines act as an indicator for popularity, reduce availability and increase the subjective value of a good. Thus, for many Japanese customers, waiting lines are probably the most effective advertisement. For example, in an article published in The Japan Times in summer 2007, a Japanese woman confessed that she enjoyed queuing outside shops and restaurants and that she usually joined the line before asking the person in front of her what kind of product was sold. Standing in line also increases and extends anticipation until—yatto!(finally!)—patience is rewarded with the desired product. But when taken to an extreme level, the product one is actually queuing for ceases to be of any importance at all.
There are also some customers who are unable to queue or who are unwilling to wait, thinking it’ s a waste of time queuing in a line. What could they do? They can rent a queuer who will stand in line and purchase the desired product for them. Obviously, this service is not free of charge. Some service companies who offer all kinds of unusual service provide rentable " queuers". What’ s more, in addition to providing queuers to individuals, the service companies also provide queuers to some shops to increase the image of a hard-to-get product and make customers want to join the line by forming or extending lines. Therefore, waiting lines have become a marketing tool and it would not be surprising to find professional queuers in a line. Some people view it a pure speculation, but they can’ t deny that it really works and the wage of a few professional queuers to keep the line in shape would be a minor investment compared with what would happen if the queue suddenly disappeared.
However, success is not always guaranteed because the attractiveness of waiting in line can easily backfire if the desired product does not meet expectations.
What is the marketing tool appears in the text?
选项
A、Providing queuers to individuals.
B、Providing queuers to shops.
C、Hiring professional queuers to wait for oneself.
D、Hiring professional queuers to keep a line in shape.
答案
D
解析
本题要求考生在通读第三段的基础上进行判断。第三段第六句“What’s more,in addition to providing queuers to individu—als,the service companies also provide queuers to some shops to in—crease the image of a hard—to—get product and make customers wantto join the line by forming or extending lines.(而且,除了向个人提供排队人,这些服务公司还向一些商店提供排队人,通过排队扩大队伍使商店的产品有一个“不易购买”的形象,从而吸引消费者加入到队伍当中。)”是对marketing tool的一个解释。由此可知,所谓的营销手段是指雇用职业排队人在自己商店门前排队,给消费者造成商品不易购买的印象,从而吸引消费者。选项A,B和C均不符合。所以,本题选择D。
转载请注明原文地址:https://kaotiyun.com/show/kdxd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Duringthe1980s,unemploymentandunderemploymentinsomecountrieswasashighas90percent.Somecountriesdidnot【21】_____
Duringthe1980s,unemploymentandunderemploymentinsomecountrieswasashighas90percent.Somecountriesdidnot【21】_____
Accordingtothewoman,howmuchmoneyshouldpeoplesaveforthemselves?
Computersarenowbeingpushedintoschools.Weknowthatmultimediawillmake【21】______easyandfun.Childrenwillhappilyl
Computersarenowbeingpushedintoschools.Weknowthatmultimediawillmake【21】______easyandfun.Childrenwillhappilyl
Computersarenowbeingpushedintoschools.Weknowthatmultimediawillmake【21】______easyandfun.Childrenwillhappilyl
D.H.LawrenceisoneofthegreatestEnglishnovelistsofthe20thcentury,and,perhaps,thegreatestfromaworking-classfam
Imagineaworldinwhichtherewassuddenlynoemotion—aworldinwhichhumanbeingscouldfeelnoloveorhappiness,noterror
Allthehumanbeingsspeakacertainkindoflanguageandmore.Buthaveyoueverobservetheprocessofaninfant’sbeginning
Fromthehealthpointofviewwearelivinginamarvelousage.Weareimmunizedfrombirthagainstmanyofthemostdangerousd
随机试题
行政合同签订的最主要方式是()。
表现有视力逐渐下降的疾病中不包括
腹部闭合性损伤时,最常见的实质性脏器损伤为
座位数大于()的客车及运送易爆物品的汽车就应装备灭火器,灭火器在车上应安装牢固并便于取用。
智育的任务为()
在进行社会主义改造、向社会主义过渡的进程中,中国共产党积累了丰富的历史经验,包括()
以下关于机器语言的描述中,不正确的是
Everymorning,Alliewakesupandaccompaniesherfriendtothewashroom.Sheturnsonthelight,soapsupawashcloth,andbegi
投诉邮件说明:假定你是张宁。根据以下内容以第一人称发一封电子邮件。内容:1.发件人:张宁2.收件人:客服经理3.发件人电子邮件地址:zhangning@yahoo.com.cn4.收件人电子邮件地址:c
A、Continuetopursuerapidadvancement.B、Focusonspiritualneedsandgiveupthevalueofconsumption.C、Keepconsumptionata
最新回复
(
0
)