首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
Look at the statements below and the text about the marketing principle on the opposite page. Which section(A, B, C or D)doe
admin
2015-04-23
44
问题
Look at the statements below and the text about the marketing principle on the opposite page.
Which section(A, B, C or D)does each statement(1-7)refer to?
For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 The purchase of customers is not to achieve the ownership of the product.
Marketing Principle
A Brilliant marketers try to keep open and flexible, yet there is one unchanging maxim which they share:customers buy products to acquire benefits. Those few words hold the secret of many an innovative organisation’ s success. It is a principle which can be applied to almost any product/market decision. The principle itself is almost deceptively simple,which is why some marketers pass it by. The successful marketing organisation will pay more than lip service to its meaning, because it represents the most basic yet most important principle of marketing.
B Customers do not buy a product for the product itself. Customers buy clean floors,not floor polish. They buy security,not insurance policies,high performance engines(or status),not Ferraris:better lubrication, not industrial cutting oil. An innovative tool manufacturer realised,through the course of its relationship with its customers,that a major problem on the production floor was the time lost in changing abrasive discs. With this in mind, the manufacturer has in the past few months been exerting himself to get the problem solved with the help of a group of technicians.
C The company invested a lot of time and money in seeking a solution, and invented a highly specialised system of binding grit to disc. The result was a new disc which had a longer life and could be removed and replaced faster than the old type. This gave the organisation’s customers the benefit of more efficient production time and better value for money. The benefit in the example served a dual purpose: it gave the customer the advantage of time-saving and cost-effectiveness, and at the same time solved a traditional problem of changing discs. The ’ problem’ in this case was a customer need which had to be satisfied.
D The concept of customer benefits shows the importance of an organisation being orientated towards the customer,or market,rather than the product. An organisation, for example, manufacturing adding machines in a marketing environment which is moving towards calculators will soon find itself and its product obsolete. It must consider what the benefits of its product are—in this case computing sums accurately and quickly—and make sure that it is providing that benefit better than any other organisation. If a more cost-effective method of computing comes along, the customer will naturally be attracted to that product which incorporates those developments and can therefore provide increased benefits.
If the principle is established in practice, it will enhance the performance of the marketing organisation.
选项
答案
A
解析
题干意为:如果这一理念得以付诸实践,营销部门的业绩将会提高。A段指出Those few wordshold the secret of many an innovative organisation’s success.即:这几个字揭示出许多创新型企业的成功秘诀。文中的“secret of many an innovative organisation’s success”与题干中的“it will enhance the performance of the marketing organisation”相对应。
转载请注明原文地址:https://kaotiyun.com/show/keoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
HowtoapproachListeningTestPartTwo•Thispartisintwosections.Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartTwo•Thispartisintwosections,Ineachsectionyoulistentofiveshortmonologues,spo
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
HowtoapproachListeningTestPartOne•Thispartisinthreesections.Ineachsectionyoulistentoatelephoneconversation
•Lookattheformbelow.•Youwillhearpeopleintroducingeachother.(5)______andMissSong,themarketingmanagerof
随机试题
测定时,将气样从左到右依次驱入吸收瓶和爆炸瓶进行吸收和燃烧。()
IncomparingallofEarth’sgeologicalevolutiontoonecalendaryear,theauthorshows______.Intheone-year-longfilmdinos
有关肩关节脱位的不正确描述是
感染伤口的处理最佳方法是
请从所给的四个选项中,选出最符合左边四个图形一致性规律的选项。()
人寿保险保单转让时,为了产生法律效力必须()。
下列选项中,说法有误的是()。
下列语句中有语病的一句为:
日本工厂的工人有终生工作的保证,有在生产率和共同利润的基础上发给的奖金,并且工资金额并不与具体工作相连。与此相矛盾的是,这些保证并没有抑制工厂主引进劳动节约型的机器设备。这样的革新对工厂主是有利的,尽管事实上工厂主必须保护工人的工资。下面哪一项,如果是正确
邓小平指出,毛主席最伟大的功绩是把马列主义的普遍原理同中国革命实际相结合,指出了中国夺取革命胜利的新道路。请阐述毛泽东新民主主义理论主要内容及其在马克思主义中国化进程中的历史地位。
最新回复
(
0
)