首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2010-01-12
55
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. (19) Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is mainly paid for by______.
选项
A、the customer
B、the producer
C、increased sales
D、reduced prices
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/kmJO777K
0
成人本科学位英语
相关试题推荐
Incountryaftercountry,talkofnonsmoker’srightisintheair.Whileamajorityofcountrieshavetakenlittle【C1】______noa
Incountryaftercountry,talkofnonsmoker’srightisintheair.Whileamajorityofcountrieshavetakenlittle【C1】______noa
Whatwouldhappenifconsumersdecidedtosimplifytheirlivesandspendlessonmaterialgoodsandservices?Thisquestionist
Whatwouldhappenifconsumersdecidedtosimplifytheirlivesandspendlessonmaterialgoodsandservices?Thisquestionist
InternetpiracyreferstotheuseoftheInternetforillegallycopyingordistributingunauthorizedsoftware.Inthesecasesth
Inmanypartsoftheworld,manhasnotrealizedtheimportanceoftheroleoftrees.Hehascutthemdowninlargenumbers_____
WangQingdidnotcometothemeeting;he______thenoticeontheblackboardsincewesawitonourwaytothedining-hall.
Themeeting______inOctober,buttheplanhasbeenputoffagainandagain.
Woman:Didyoufindthebookforyourreadingassignmentinthelibrary?Man:ItclosedbeforeIgotthere.Ihadnoideaitclo
随机试题
起动机维护有哪些内容?
毛泽东思想的灵魂是( )
两分子环戊二烯在加热条件下发生二聚反应,再将反应产物用酸性高锰酸钾氧化将得到()。
耐久性好、成本低,生产时可加入耐碱颜料制成彩色瓦,自重大的屋面材料是()
在单代号网络计划中,设D工作的紧后工作有E和F,总时差分别为2天和3天,工作D、E之间间隔时间为6天,工作D、9之间的间隔时间为4天,则工作D的总时差为______。
在MMPI测图中,如果F量表十分高,L及K量表十分低,临床量表Pa、Pt、Sc、Ma的分数也相当高,则有可能为()模式。
阅读以下技术说明和C代码,将C程序中(1)~(5)空缺处的内容填写完整。[说明]某种传感器的输出值Ratio依赖于环境温度temp(-40℃≤temp≤50℃)。对一组环境温度值(ITEMS个),已经测量得到了相应的Ratio值(如表4-
如果需要第三方软件采用无连接方式监控路由器RG的运行状态,请写出路由器RG必须支持的协议名称。
数据处理的剐、单位是_________。
Allofthefollowingarewell-knownfemalewritersin20th-centuryBritainEXCEPT______.
最新回复
(
0
)