2. 外语
  3. Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of t

Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of t

admin2010-07-06  63
问题       Although Coca-Cola Co. spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling Britney Spears-led ad campaign to a bigger share, and has launched an audacious assault on Coke’s long-held sponsorships. The cola fight-is heating up, and Pepsi is landing most of the punches.
     Pepsi’s share of the U. S. carbonated soft-drink market rose to 31.65% last year, Beverage Digest reports. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7%share -- but that’s down four-tenths of a point. Both companies’ flagship colas, which together account for 1 of 3 sodas sold in the U. S. , lost share last year. But Coke’s lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
     Pepsi Co. recently emharrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke’s for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league’s teams. "We’re still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas.  He insists that the "passion point" for consumers is local teams. He says the cost of the league sponsorship had escalated beyond its value. Beneath Coke’s outward calm, executives are angry over the NFL loss. Now, some on Coke’s board are said to be upset that Pepsi outdid Coke’s management. This sets up a marketing brawl later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.
      Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wall Street is the judge of who’s winning, there’s no contest.  Pepsi shares are trading near the all-time high and have almost doubled during Coke’s long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising experts.  "There’s nothing great going on ever there," says marketing consultant A1 Ries in Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi’s image that it is for the young generation," and for companies that sell very similar sugar water, image is everything.
By saying that "Coke has hardly been sitting on its thumbs", the author means that ______.
选项 A、it is impossible for Coke to be indifferent to the situation
B、it is difficult for Coke to get out of the failures and reverse the situation
C、Coke can’t be the best forever and it is losing its shares to Pepsi
D、Coke has realized that it should learn from others to improve itself
答案A
解析 本题主要考查对sitting。no its thumbs这个短语意思的理解；根据下文的 Last year it brought out Diet Coke with lemon，and the company is now gearing up to launch Vanilla Coke．可知，去年公司推出了柠檬味的减肥可乐，  目前公司正推出香草味的可乐。由此可知，可口可乐公司不会坐视事态的发展。因此A项“可口可乐公司不可能对形势漠不关心”与原文的意思吻合。
转载请注明原文地址:https://kaotiyun.com/show/lFDd777K
本试题收录于： 公共英语四级笔试题库公共英语（PETS）分类
0

公共英语四级笔试

公共英语（PETS）

相关试题推荐
随机试题
最新回复(0)