2. 考研
  3. Last December Uruguay became the first country to legalise cannabis fully. Soon afterwards, Vice.com, an American website, becam

Last December Uruguay became the first country to legalise cannabis fully. Soon afterwards, Vice.com, an American website, becam

admin2021-02-21  115
问题    Last December Uruguay became the first country to legalise cannabis fully. Soon afterwards, Vice.com, an American website, became the first news organisation to send a journalist to smoke weed with Jose Mujica, Uruguay’s president. It is this sort of bold, playful reportage that has caught the attention of millions of young media consumers—and, more recently, investors.
   Vice offers a populist mix of news and entertainment to readers via websites and mobile apps. It is valued more highly than many of its peers because it has a wider range of businesses: besides a news website and a magazine, it has an advertising agency and a deal to make television shows for HBO.
   There are plenty of opportunities to claim young audiences who are not tied to any particular news brand and may not have touched a print newspaper for years, says Chris Altchek, who helped found Mic, a news site, in 2011. Mic now says it has around 19m unique visitors a month, and in April it secured $10m in financing. Until recently venture capitalists had little interest in the news business, but earlier this year, Marc Andreessen, a senior member of Silicon Valley, predicted a "golden age" for journalism. Last month, his firm, Andreessen Horowitz, put $50m into BuzzFeed, another popular news site. Investors hope to strike it rich by identifying the "heir apparent" to today’s large media corporations, says James McQuivey of Forrester, a research firm.
   Since digital firms have none of the printing and transport costs of paper publications, "news is starting to look a lot like software," says Jessica Lessin, who recently launched The Information, a digital newspaper about technology. "The marginal cost of distribution is zero." That lets digital firms spend more of their revenue on hiring writers. Earlier this year, Jim Bankoff, the boss of Vox Media, hired Ezra Klein, a star blogger from the Washington Post, to launch Vox.com, a news site. Some outfits, including Vox and BuzzFeed, have patented technology that gives them an edge. As a result, Ken Lerer, a founder of the online Huffington Post and now an investor in digital news firms, says he values them somewhere between a traditional media company and a technology firm.
   Investors see potential for digital news firms to go global. BuzzFeed still produces a lot of superficial content, but it is hiring foreign correspondents to provide more serious coverage. The Huffington Post, a pioneer of digital news, is seeking readers in places like France and Brazil. Few newspapers have established a truly global business, says Ken Doctor, a media analyst, but a handful of digital news firms could pull it off, and reap the rewards.
   However, those rewards may be worse than venture capitalists are accustomed to earning on tech firms. With so many competitors, digital news outfits will find it hard to charge much for advertising, and their readers are highly unwilling to pay for subscriptions.
   [A] suggests that young people could be a potential market for digital news firms.
   [B] plans to publish his comments about digital firms on The Information.
   [C] foresees that news industry will step into a stage of prosperity.
   [D] believes that few digital news firms can manage to operate global business.
   [E] holds that many newspapers have failed to build a truly international business.
   [F] thinks that a digital news company shares some common features with a technology firm.
   [G] indicates that digital firms don’t need to bear marginal cost for distribution.
Chris Altchek
选项
答案A
解析 Chris Altchek出现在文中第三段。该段首句中，Chris Altchek指出，年轻读者中有些人没有认定某一特定新闻品牌，并且可能已有多年未接触报纸，成功吸引住这一群体的机会很多。可见，年轻人是一个潜在的市场。A项所述与该句原文意思相符，其中young people对应文中的young audiences，而a potential market则是对原文的There are plenty of opportunities to claim young audiences的概述，故确定A为答案。
转载请注明原文地址:https://kaotiyun.com/show/lQY4777K
0

考研英语二

相关试题推荐
随机试题
最新回复(0)