首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
One of the more discernible trends in the financial-service industry in re cent times has been the adoption of programs designed
One of the more discernible trends in the financial-service industry in re cent times has been the adoption of programs designed
admin
2013-10-11
42
问题
One of the more discernible trends in the financial-service industry in re cent times has been the adoption of programs designed to encourage more personalized relationships between an institution’s employees and its clients, particularly those clients who are major depositors. The expression most commonly used to describe this type of program is "relationship banking". A good definition is provided in the 1985 book "Marketing Financial Services":
In relationship banking the emphasis is on establishing a long-term multiple-service relationship; on satisfying the totality of the client’s financial service needs; and on minimizing the need or desire of clients to splinter their financial business among various institutions.
Implicit within any definition of relationship banking is recognition that the financial-service requirements of one individual or relatively homogeneous group. A successful relationship banking program is, therefore, dependent in a large part on the development of a series of "financial-serviced packages": each designed to meet the needs of identifiable homogeneous groups.
Another dimension of relationship banking is the development of highly personalized relationships between employee and client. In most financial institutions today the client is serviced by any employee who happens to be free at the time, regardless of the nature of the transaction. Personalized relation ships are therefore difficult to establish. In a full relationship banking pro gram, however, the client knows there is one individual within the institution who has intimate knowledge of the client’s requirements and preferences regarding complex transactions. Over time, the client develops a high level of confidence in this employee. In short, a personalized relationship evolves between client and employee.
According to the definition of relationship banking quoted in the passage, one of the main aims of this type of banking is to encourage clients to ______.
选项
A、consult with each other concerning their finances
B、keep all their business with a single bank
C、recognize their own banking needs
D、keep their financial requirements to a minimum
答案
B
解析
此题为细节题。答案在第二段的最后一句。即使不知道“splinter”的词义,从“minimizing”一词和“among various institutions”这一介词短语可以猜出它应有“分散”之意,即其目的是使客户锁住一家银行。
转载请注明原文地址:https://kaotiyun.com/show/liLK777K
0
专业英语四级
相关试题推荐
WhydidthespeakeroriginallygotoTanglewood?
MyfatheralwayshopesthatIcould______withhisfriends’childrenbutIprefertostayalone.
Peoplelikebeingtrusted.Theyareannoy-ed,angry,orfeelhurtiftheyareregardedwith【C1】______.Theythinkthattheyar
______tospeakwhentheaudienceinterruptedhim.
Whereisthisconversationprobablytakingplace?
Wemightmarvelattheprogressmadeineveryfieldofstudy,butthemethodsoftestingaperson’sknowledgeandabilityremain
Hisignorancewasasremarkableashisknowledge.Ofcontemporaryliterature,philosophyandpoliticsheappearedtoknownext
Asitwas,theDemocratswouldcontrolthefederalgovernment______becauseofthedivisionamongtheiropponents,
Designingalenscanbecomparedtoplayingchess.Inchessaplayertriestotraphisopponent’skinginaseriesofmoves.On
Iamnotused______somuchbyhisfamily.
随机试题
外科应用抗菌药物时,正确的是
婚前检查的主要疾病不包括
苯巴比妥连续用药产生耐药性的主要原因是
证券的代销、包销期限最长不得超过()。
5岁的毛毛第一次参观海洋馆,当他看到玻璃展缸中的潜水员时,大声喊:“看.消防员!”根据皮亚杰的认知发展理论,毛毛的认知过程属于()。
据报道,北京各高校的学生书架上越来越多地摆放着《邓小平文选》、《邓小平的价值观》等理论著作,同时,到图书馆借阅有关邓小平建设有中国特色社会主义理论和市场经济理论的著作的学生也成日趋增长之势,不少同学还借阅《马克思恩格斯全集》、《毛泽东选集》之类的原著:可见
由于被试在长序列中有继续作同一种判断倾向所引起的误差是
若有定义inta;floatb;doublec;程序运行时输入:345能把值3输入给变量a、4输入给变量b、5输入给变量C的语句是
下面关于USB的叙述中,错误的是
Theirjointeffortsbringbrightfutureto____________(降低症患者的死亡率).
最新回复
(
0
)