首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath th
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath th
admin
2009-04-23
60
问题
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. Thus, manufacturers are confronted with a problem how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to attract consumers in various ways. As a matter of fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example, it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific approach gives the appearance of truth;
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in an amusing way. One way of doing this is to make the products appear alive. Advertisers believe that consumers are likely to remember and buy products that the consumers associate with fun,
Associating the product with something pleasant is the technique of the third type of appeal. In this class, ads suggest that the product will satisfy some basic human desire. One such desire is the wish to be admired by other people. Many automobile advertisements are in this category. Another powerful desire to which advertisers appeal is the desire for love. Thus ads for bandages(绷带) are unlikely to emphasize the way the bandages are made or their low cost; instead, the ads may Show a mother tenderly binding up and then kissing her small boy’s cut finger. In the picture there is an open package of Ouch Bandages. The advertiser hopes the consumer will mentally insert an equal sign to create the equation "Ouch Bandages=Love".
One only needs to look through a magazine or watch an hour of TV in order to see examples of these three different advertising strategies.
选项
A、the products have great difference from each other
B、the products are more or less the same
C、the manufacturers tend to differ very little
D、the brands may vary only in name
答案
B
解析
细节题。由题干Under the cover of different brands可定位至第一段第二句Yet underneath their labels,the products are often nearly identical,其中labels与题中的brands对应,nearly identical与B中的more or less the same相对应,故选B,
转载请注明原文地址:https://kaotiyun.com/show/liR7777K
0
大学英语四级
相关试题推荐
下列关于套利交易指令的说法,不正确的是()。
在进行蝶式套利时,投机者必须同时下达()个指令。
下列不属于期货交易所风险控制制度的是()。
8月和12月黄金期货价格分别为305.00元/克和308.00元/克。套利者下达“卖出8月黄金期货和买入12月黄金期货,价差为3元/克”的限价指令,最优的成交价差是()元/克。
关于标的物价格波动率与期权价格的关系(假设其他因素不变),以下说法正确的是()。
在基本面分析法中不被考虑的因素是()。
沪深300股指期货合约的最小变动价位是()点。
A、Shedidn’ttelltherightageofhim.B、Sheforgottotakeboththetwoexams.C、Sheusuallydoesn’tcomebackontime.D、She
A、Therewillbefewerjobsforhumaninthefuture.B、Theexistingjobswillbecomemorecompetitive.C、Someotherjobopportuni
随机试题
在实验室里严禁吃食品,但可以吸烟。()
为避免手术后病变复发或扩散,手术前抗结核治疗至少需要()
药物的体内过程包括()。
方程x2-+z2=1,表示:
从美国进口的商品,包装为塑料桶和胶合板,报检时应提供“无木质包装声明”。( )
对于零售业来说,步行动作路线(),销售额()。
企事业单位用计算机计算、管理职工工资,这属于计算机的()应用领域。
(2019年联考)荷花虽生长于池塘的污泥中,但荷叶却出污泥而不染,其主要原因是()。
设f(x)=∫0xdt∫0ttln(1+u2)du,g(x)=∫0sinx2(1-cost)dt,则当x→0时,f(x)是g(x)的().
下列有关数据库的描述,正确的是
最新回复
(
0
)