首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath th
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath th
admin
2009-04-23
123
问题
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. Thus, manufacturers are confronted with a problem how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to attract consumers in various ways. As a matter of fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example, it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific approach gives the appearance of truth;
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in an amusing way. One way of doing this is to make the products appear alive. Advertisers believe that consumers are likely to remember and buy products that the consumers associate with fun,
Associating the product with something pleasant is the technique of the third type of appeal. In this class, ads suggest that the product will satisfy some basic human desire. One such desire is the wish to be admired by other people. Many automobile advertisements are in this category. Another powerful desire to which advertisers appeal is the desire for love. Thus ads for bandages(绷带) are unlikely to emphasize the way the bandages are made or their low cost; instead, the ads may Show a mother tenderly binding up and then kissing her small boy’s cut finger. In the picture there is an open package of Ouch Bandages. The advertiser hopes the consumer will mentally insert an equal sign to create the equation "Ouch Bandages=Love".
One only needs to look through a magazine or watch an hour of TV in order to see examples of these three different advertising strategies.
选项
A、the products have great difference from each other
B、the products are more or less the same
C、the manufacturers tend to differ very little
D、the brands may vary only in name
答案
B
解析
细节题。由题干Under the cover of different brands可定位至第一段第二句Yet underneath their labels,the products are often nearly identical,其中labels与题中的brands对应,nearly identical与B中的more or less the same相对应,故选B,
转载请注明原文地址:https://kaotiyun.com/show/liR7777K
0
大学英语四级
相关试题推荐
在进行蝶式套利时,投机者必须同时下达()个指令。
能源期货始于()年。
下列不属于期货交易所风险控制制度的是()。
在基本面分析法中不被考虑的因素是()。
A、Toincreaseshoeseriesandoutput.B、Toconsolidatedifferentstylesoncampus.C、Toreceivemoresupportfromthesociety.D
A、Mostpeopleconsumeasimilaramountofsalt.B、Americanseatlesssaltthantheothers.C、Differentpeopleeatdifferentamou
A、Unusualinsects.B、Croppestsanddiseases.C、Differentorganisms.D、Onlyvirusesandbacteria.C
A、Demonstratehowtheproductworks.B、Inviteavolunteertotrytheproduct.C、Talkaboutanotherproduct.D、Explaintheproduc
A、Shedidn’ttelltherightageofhim.B、Sheforgottotakeboththetwoexams.C、Sheusuallydoesn’tcomebackontime.D、She
随机试题
公元654年,唐高宗颁行()是汉代以来对于法律注释解说的集大成著作,它具有与法律同等的效力,是儒家经义法典化的范本。
女性,40岁。确诊肠结核半年。下述处理方案,哪项是错误的
肉眼观察肾体积明显缩小,质地变硬,表面有大的不规则瘢疤凹陷,该病变性质最可能是
在WindowsXP中,打开一个窗口或执行一个程序,应()。
( )不能通过分散投资加以消除。
A市的朱某和魏某因未达法定婚龄而被认定婚烟无效,根据相关规定,有权宣告其婚姻无效的机关是()。
世贸组织的总部设在( )。
下列有关“直觉”的表述不符合原文内容的一项是()。第四段中“直觉总是出现在意识的边缘而不是中心”一句的意思是()。
我国现行宪法规定,中华人民共和国的根本政治制度是
在指定字段或表达式中不允许出现重复值的索引是
最新回复
(
0
)