首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath th
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath th
admin
2009-04-23
56
问题
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. Thus, manufacturers are confronted with a problem how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to attract consumers in various ways. As a matter of fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example, it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising may be less important than the appearance of truth. A scientific approach gives the appearance of truth;
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in an amusing way. One way of doing this is to make the products appear alive. Advertisers believe that consumers are likely to remember and buy products that the consumers associate with fun,
Associating the product with something pleasant is the technique of the third type of appeal. In this class, ads suggest that the product will satisfy some basic human desire. One such desire is the wish to be admired by other people. Many automobile advertisements are in this category. Another powerful desire to which advertisers appeal is the desire for love. Thus ads for bandages(绷带) are unlikely to emphasize the way the bandages are made or their low cost; instead, the ads may Show a mother tenderly binding up and then kissing her small boy’s cut finger. In the picture there is an open package of Ouch Bandages. The advertiser hopes the consumer will mentally insert an equal sign to create the equation "Ouch Bandages=Love".
One only needs to look through a magazine or watch an hour of TV in order to see examples of these three different advertising strategies.
选项
A、the products have great difference from each other
B、the products are more or less the same
C、the manufacturers tend to differ very little
D、the brands may vary only in name
答案
B
解析
细节题。由题干Under the cover of different brands可定位至第一段第二句Yet underneath their labels,the products are often nearly identical,其中labels与题中的brands对应,nearly identical与B中的more or less the same相对应,故选B,
转载请注明原文地址:https://kaotiyun.com/show/liR7777K
0
大学英语四级
相关试题推荐
在进行蝶式套利时,投机者必须同时下达()个指令。
下列不属于期货交易所风险控制制度的是()。
预期()时,投资者应考虑卖出看涨期权。
7月30日,某套利者卖出10手堪萨斯交易所12月份小麦期货合约,同时买入10手芝加哥期货交易所12月份小麦期货合约,成交价格分别为1250美分/蒲式耳和1260美分/蒲式耳。9月10日,该投资者同时将两个交易所的小麦期货合约平仓,平仓价格分别为124
沪深300股指期货合约的最小变动价位是()点。
A、Toincreaseshoeseriesandoutput.B、Toconsolidatedifferentstylesoncampus.C、Toreceivemoresupportfromthesociety.D
A、Mostpeopleconsumeasimilaramountofsalt.B、Americanseatlesssaltthantheothers.C、Differentpeopleeatdifferentamou
随机试题
A.龈上牙石B.龈下牙石C.龈上菌斑D.龈下菌斑E.软垢
A.是一种单链RNA病毒B.是一种单链DNA病毒C.是一种双链RNA病毒D.是一种双链DNA病毒E.以上都不是
某糖尿病患者需用胰岛素控制病情,出院健康指导中,说法错误的是
已知基础宽度10m,长度20m,埋置深度4m,基础底面以上土的平均重度为12kN/m3,持力层的厚度2.0m;土的重度18kN/m3;软弱下卧层经深度修正的地基承载力是130kPa,则基底总压力必须小于()才能满足软弱下卧层强度要求。
城镇道路施工中,有关质量控制说法正确的是()。
市场或企业所面临的劳动力供给曲线是()。
下列各项中,不属于辅助生产费用的分配方法的有()。
在增量调制(△M)系统中,信息传输速率为40kbit/s,则每隔()对音频信号取样一次。
有以下函数:intttaa(char*s){char*t=S:while(*t++);t--:return(t-s);}以下关于aaa函数功能叙述正确的是()。
A、Staffwhospecializeinheatinglosshavebeenhired.B、Thenoisemadebythetrafficnearthecenterhasbecomeworse.C、Ani
最新回复
(
0
)