首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text taken from an article about advertising. Choose the best sentence to fill each of the gaps. For each gap 9—14, ma
Read this text taken from an article about advertising. Choose the best sentence to fill each of the gaps. For each gap 9—14, ma
admin
2013-08-22
31
问题
Read this text taken from an article about advertising.
Choose the best sentence to fill each of the gaps.
For each gap 9—14, mark one letter(A—H)on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
Advertising in the United States is successful under the following circumstances: first, when it creates a favorable company image; second, when it relies on scientific research for an accurate evaluation of trends, fashions, needs, attitudes, and motivation; third, systematically applies the findings of research in solving its problems;(0)G
(9) ______.In the competitive world of American business, a positive company image is essential to a company’s survival and growth. Any adverse publicity could destroy the image, thereby causing a "recession" in the company’s ability to sell its product, keep the value of its stocks high, and maintain a healthy state of company morale. Furthermore, the self-images projected to the consumer are one of the essential techniques for pulling people into the commercial, of getting them involved with the situation and consequently with the product.(10)______. The composite American, as projected in TV and radio commercials, might be pieced together somewhat as follows; always eating, troubled with insomnia, constantly worried, extremely clean, fond of fun and luxury, wholesome, highly individualistic, looking for the easiest and quickest way of doing everything, and searching for reality—even if it’s only a real cigarette.
Successful advertising appeals more to emotion than to reason. Research shows that data from surveys may be inaccurate because people frequently do not give reasoned answers to questions, but answers that convey a good impression to the researcher.(11)______Reasoning power is called into play only when people have to give themselves a solid excuse for buying something that appeals to them emotionally. Since a major part of advertising is aimed at the emotions, there is some concern that through exploitation of the emotions by advertisers, Americans will become less rational and less independent in their ability to make decisions.
However, recent research indicates that people’s ability to reason is not adversely affected by advertising because too few advertising messages really get through to them.(12)______.
If a company’s drive for successful advertising disregards ethical practices, the public must rely on various agencies to discipline the offender with the threat of damaging its image. On the other hand, advertisers have found it advantageous to enrich our leisure hours by providing great entertainment, often unavailable otherwise.(13)______
What does it mean? It means that we associate the brand name, the trademark, or the slogan with the entertainment. It means that the company has won our favor and that, in all probability, we will buy that company’s products and/or invest in its stocks.
(14). Therefore, every step in the advertising process is aimed at stimulating Americans to work harder, to train longer, and to earn more in order to acquire a generous share of the material conveniences and luxuries that the giants of industry have been able to produce.
A Effective advertising is a powerful image-builder.
B As a result of all this image-making activity, the advertiser arrives at a composite of all the images projected, a national image with which the majority of consumers can identify.
C People watch the commercial and listen to the sales message, but often pay little attention to what is going.
D People always pay little attention to commercials, because they are so money-oriented.
E We hum the tunes, recount the tales, and laugh at the comic situations brought to us by the advertiser.
F It was the motivation analysts who found that companies must sell emotional security first and foremost.
G Fourth, avoids exposing the sponsor to charges of unethical practices.
H Ultimately, the American dream of everlasting affluence depends for its fulfillment on
the advertiser’s continued success in keeping people amused, dissatisfied with what
they already have, and eager for more and more and still more of the good things.
选项
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/lk7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Communication:thefactorsinvolvedingivinganeffectivepresentation
Makingcomparisons进行比较
Askingquestions查询
DoyouthinkthattheInternetisaneffectivechannelformarketingacompany’sproducts?
Doyouthinkthatcompaniesshouldcontrolthenumberofextrahoursstaffwork?(Shouldcompaniesdecidehowmanyextrahourss
Whichspecialqualitiesdoyouthinkmanagersneedtohave?(Whatkindofpeopleshouldmanagersbe?Whatmakesagoodmanager?
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
A.GreenwoodPublishingGroupTheGreenwoodPublishingGroupisoneoftheworld’sleadingpublishersofreferencetitles,acade
•Readthetextbelowaboutthelogistics.•Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticallyinco
随机试题
某成年男性病人,因触电导致呼吸心搏停止,经现场急救,初期复苏成功,立即送往医院进行二期复苏及后期复苏。该病人心电图监测发现有室颤、心律失常,应首选的药物是
某施工单位根据《建筑法》和《建设工程安全生产管理条例》投保了建筑职工意外伤害保险。在保险责任有效期内,被保险人在建筑施工中遭受意外致残。由被保险人作为申请人填写保险金给付申请书,被保险人被确定残疾及其程度后,凭一系列的证明文件向保险人申请给付保险金。这些证
根据企业所得税的优惠政策,下列收入中,属于免税收入的有()。
下列出现的情形中,股份有限公司可以收购本公司股份的有()。
打击乐活动
材料1我国“十二五”规划纲要中提出,以重大技术突破和重大发展需求为基础,促进新兴科技与新兴产业深度融合,在继续做强做大高技术产业基础上,把战略性新兴产业培育发展成为先导性、支柱性产业。大力发展节能环保、新一代信息技术、生物、高端装备制造、新能源、
反社会型人格障碍,又称无情型人格障碍或社会性病态,以行为不符合社会规范,经常违法乱纪,冷酷无情为特点。患者往往缺乏正常的人间友爱,缺乏骨肉亲情,没有焦虑和罪恶感,常有冲动行为,行为放荡。根据上述定义,下列属于反社会型人格障碍的是()。
博弈思维是指这样一种思维方式,由于我们的目标取决于自己和他人的策略选择,要使用理性分析力,分析各种可能的备选策略及其组合下的各种可能后果和实现这些后果的可能性,从而选择使我们收益最大的策略。根据以上定义,下列对博弈思维的理解,不准确的是()。
A.你昨天什么时候上网的?B.有星期天去北京的票吗?C.把你的伞借我用一下,好吗?D.你终于来了。E.他出去了,您有什么事情吗?对不起,让你等很久了吧?()
A、Itwasawasteoftime.B、Itwasexciting.C、Itwasdisappointing.D、Itwasexpensive.C
最新回复
(
0
)