首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2013-06-03
59
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays..."
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
What is main idea of this passage?
选项
A、Advertisement.
B、The benefits of advertisement.
C、Advertisers perform a useful service to communities.
D、The costs of advertisement.
答案
C
解析
主旨题。作者从三方面来叙述广告的作用,这些都围着一个中心:广告对社会服务的有用性。
转载请注明原文地址:https://kaotiyun.com/show/lkQK777K
0
专业英语四级
相关试题推荐
Theprocessbymeansofwhichhumanbeingscanarbitrarilymakecertainthingsstandforotherthingsmaybecalledthesymbolic
PeopleintheUnitedStatesinthenineteenthcenturywerehauntedbytheprospectthatunprecedentedchangeinthenation’seco
Justasthereareoccupationsthatrequirecollegeorevenhigherdegrees,sotooarethereoccupations______technicaltrainin
WhathappenedtothefivesuspectedSomalipirates?
Hefailedtocompletelyachievetheaim_____bytheteacheratthebeginningoftheterm.
Weobjecttotheideathatitismilitaryforcethatshouldbe_____insettlinginternationaldisputes.
ThefamilyisthecenterofmosttraditionalAsians’lives.Manypeopleworryabouttheirfamilies’welfare,reputation,andhon
______youreturnthosebookstothelibraryimmediatelyyouwillhavetopayafine.
TheOlympicGamesoriginatedin776B.C.inOlympia,asmalltowninGreece.ParticipantsinthefirstOlympiadaresaidtohave
ItwasreportedthataunifiedstyleofuniformissettobewornbyallstudentsinJiangningDistrictofNanjing,whichisreg
随机试题
中医认为骨关节结核的致病邪气是
国内负压原油稳定装置200H165螺杆式压缩机入口压力为0.05MPa(绝)。
如何推进生态文明建设?
慢性肾小球病变时,肾皮质回声明显增强,应是选用哪一脏器的回声与肾皮质对比最佳()
女,58岁,丙基硫氧嘧啶治疗1年半后甲状腺较前缩小。T3抑制试验:3小时抑制率>50%,24小时抑制率<50%,TT3、TT4正常。对此病人应做哪项处理
年轻女性,月经增多,疑有缺铁性贫血。下列各项中.哪项检查最有诊断意义
HAMD量表评分大部分项目采用0~4分的5级评分法,其中1表示()。
下列不属于市场经济产生的条件和根源的是()。
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.Itwassogoodthatthestockshadanotherbubblingd
Inpreviousgenerations,youngpeoplewereundertheirparents’control;nowtheteenagechildrenoftheWest’srichestgenerati
最新回复
(
0
)