首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2018-01-28
69
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M6】
选项
答案
designing一designed
解析
语法错误。design的逻辑主语是program,两者构成动宾关系,此处design应该用过去分词形式表被动.意为“这些项目被设计用来帮助营销过程和测量营销结束。”
转载请注明原文地址:https://kaotiyun.com/show/lqsK777K
0
专业英语八级
相关试题推荐
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
TeachingMethodsforEffectiveCommunicationI.Introduction:someteachingapproacheshelpfultoclassroomcommunication—wel
A、Thespecificproceduresofself-development.B、Therighteouscompanygoals.C、Therelationshipamongco-workers.D、Thereason
SuggestopediaI.IntroductionA.BasedonhowthebrainworksandhowwelearnmosteffectivelyB.Derivedfrom【T1】______andp
SuggestopediaI.IntroductionA.BasedonhowthebrainworksandhowwelearnmosteffectivelyB.Derivedfrom【T1】______andp
GlobalwarmingcouldactuallychilldownNorthAmericawithinjustafewdecades,accordingtoanewstudythatsaysasuddenco
PASSAGETHREEWhatistheroleofParagraphFiveinthedevelopmentofthetopic?
Freud’smostfamouspupilisCarlGustavJung,aSwissphysician,psychiatrist,philosopherandpsychologist.SelectingJungas
SitcomsasaToolforELTEnglishteachershavebeenusingvideosintheclassroomfordecadesandnowsitcomsemergeinclassr
随机试题
普通合伙人甲和有限合伙人乙出资设立某有限合伙企业。该企业经营1年后丙以普通合伙人身份入伙,丁以有限合伙人身份入伙。此时,该合伙企业负债20万元。根据合伙企业法律制度的规定,下列关于新合伙人对该20万元债务责任承担的表述中,正确的是()。
该病人心电图诊断为病人心尖区不规则地出现响亮的第一心音,其原因是
管路直径为d=1000mm,若输送运动黏度υ=1.14cm2/s的石油,临界雷诺数为2300,则保持层流状态的最大流量约为()m3/h。
甲公司按合同规定销售产品—批,开出的增值税专用发票上标明价款为10000元,增值税为170C元,产品已发出。之前已预收购货单位货款8000元,预收款不足部分购货单位暂欠。对于该交易的下列会计处理中,正确的有()。
根据消费税法律制度的规定,下列各项中,应按照“高档化妆品”税目计缴消费税的有()。(2017年)
一、注意事项1.《申论》考试,与传统作文考试不同,是对分析驾驭材料的能力与对表达能力并重的考试。2.作答参考时限:阅读资料40分钟,作答110分钟。3.仔细阅读给定的资料,然后按“申论要求”依次作答。二、给定资料1.200
某建筑公司储存红、青两种颜色的砖,红砖是青砖量的2倍,计划建若干幢住宅。若每幢住宅使用红砖80立方米、青砖30立方米,则结果红砖缺40立方米,青砖多40立方米。问该公司计划建住宅多少幢?()
首长制和委员会制是依据行政组织拥有最终的决策权承担责任人数的多少来划分的。()
分辨率为640×480的真彩色图像,像素分辨率为24bit。如果以每秒25帧动态显示,则需要的通信带宽约为
Conventionalwisdomsaystreesaregoodfortheenvironment.Theyabsorbcarbondioxide—agreenhousegas—fromtheatmosphereand
最新回复
(
0
)