首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2012-12-31
32
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumers’ interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producers or by the customers. Since every advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customers who pay for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customers pay less.
It is difficult to measure exactly the influence of advertisement on increasing demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businessmen would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to______.
选项
A、deceive customers
B、increase production
C、promote the sale
D、arouse suspicion
答案
C
解析
此题为细节题。从短文的第一段的第一句Advertisement…to buy or sell goods or services可以了解到广告的作用:经常用于推动销售。
转载请注明原文地址:https://kaotiyun.com/show/m3eC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Somepeopledonotlikeanythingtobeoutofplace;theyareneverlateforwork;theyreturntheirbooksontimetothelibrar
Ahundredyearsago,thegamewenowcallfootballdidnotexist.Americanfootballstartedduringagamebetweentwocolleges.
Whenyouspeak,writealetterormakeatelephonecall,yourwordscarryamessage.Peoplecommunicatewithwords.Butdoyout
ChristineEvertLloydisanAmericantennischampionandoneofthetopwomenplayersintheworld.Sheisnotedforherstrong
Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuyorsellgoodsorservices".Advertisementaimsto
--Helen,Willyoubeatthepartytonight?--Yes,butIhavesomuchhomeworktodothatIreally
Itis2a.m.Youtooktoolongoverdinner,thecoastisstillacoupleofhundredkilometersawayanditisessentialtogett
Mancannotgoonincreasinghisnumberatthepresentrate.Inthe【56】30yearsmanwillfaceaperiodofcrisis.【57】expertsbeli
Yourhandwritingis______mine.
Hishandwritingis______yours.
随机试题
下列关于集体合同的表述哪一项是错误的()
Rh阴性的妇女怀有Rh阳性的胎儿,产后需要输血时为何不能接受Rh阳性人的血?
脉来极细极软,若有若无是( )
分泌性腹泻可见于下列疾病,但除外
为了满足肥胖病患者对甜味的需求,又不增加能量的摄入,营养师可建议选择下列哪一种天然甜味剂
在建筑产品生产中应用价值工程原理的说法,正确的是()。
人民检察院应当自接到公安机关提请批准逮捕书后的14日内作出决定。()
A、 B、 C、 D、 B第一组图图中阴影部分依次是原图面积的,第二组图依次是?,故所求图形阴影部分是原图面积的,B为正确选项。
Hisnewgirlfriendhadomittedtotellhimthatshewasmarried.
【B1】【B10】
最新回复
(
0
)