首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2012-12-31
76
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumers’ interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producers or by the customers. Since every advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customers who pay for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customers pay less.
It is difficult to measure exactly the influence of advertisement on increasing demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businessmen would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to______.
选项
A、deceive customers
B、increase production
C、promote the sale
D、arouse suspicion
答案
C
解析
此题为细节题。从短文的第一段的第一句Advertisement…to buy or sell goods or services可以了解到广告的作用:经常用于推动销售。
转载请注明原文地址:https://kaotiyun.com/show/m3eC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Somepeopledonotlikeanythingtobeoutofplace;theyareneverlateforwork;theyreturntheirbooksontimetothelibrar
EveryoneusestheexpressionsAMandPM.Butdoyouexactlyknowwhattheymeanandhowtheycameintobeing?Asyouknow,t
Dannywasjusttiredaboutthewaythingsweregoing.HisMumcametotheschoolandwentonandonaboutRickJackson.Itseeme
Todayapilotistotallydependentonwhattheairtrafficcontrolleronthegroundtellshim.Hecan’tseeenoughtobesafe.F
NowIregret______workedharderatschool.
Manyayoungpersontellsmehewantstobeawriter.Ialwaysencouragesuchpeople,butIalsoexplainthatthere’sabigdi
Mannersinschool,aseverywhereelse,areimportanttohappyrelationwithinthegroup.Westernmannersinthissituationdiffe
Forthispart,youaregiven25minutestowriteonthetopic:AdvantagesandDisadvantagesofFailure.Youshouldwritenoless
Thespeakerwasbooedforhisproposal,andthatwascertainlynot______.
Thereisn’tanyquestionaboutWashington’sgreatness.Ifhisadministrationhadbeenafailure,therewouldhavebeennoUnite
随机试题
崩漏的治疗原则是
患儿,3个月,患鹅口疮1天,其首要的护理诊断是
脊柱骨折急救搬运方法的基本原则是
复核工程付款申请单,签发付款证书属于施工阶段投资控制的()。
【背景资料】某施工单位于2016年承建了A机场的站坪扩建工程,该工程属于不停航施工。在施工单位报审的施工组织设计中,道面混凝土养护拟全部采用覆盖无纺布并洒水的养护方式。对此,监理单位要求施工单位对靠近飞机滑行的区域采用喷洒养护剂的方式进
一个没有去国外学过外文的人不可能成为一个外文主持人,因为外文主持人不能外文不标准。上述论证还需基于以下哪一前提?
教师在音乐学习的过程中安排、体现的是探索一模仿一即兴一创造的四步环节。()
2003年人均水资源量最多的地区,其水资源量是相应水资源量最少地区的()。
例外原则是指企业高级管理人员,把一般日常事务授权给下属管理人员负责处理,而自己保留对例外事项,一般也是重要事项的决策和控制权。根据以上定义,下列属于例外原则的是()。
Themedicalworldisgraduallyrealizingthatthequalityoftheenvironmentinhospitalsmayplayasignificantroleinthepro
最新回复
(
0
)