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  3. It’ s time to stop complaining. The economy might be melting down like a pat of(一小块)butter on a hot Hummer(悍马)roof, but for some

It’ s time to stop complaining. The economy might be melting down like a pat of(一小块)butter on a hot Hummer(悍马)roof, but for some

admin2015-05-14  28
问题     It’ s time to stop complaining. The economy might be melting down like a pat of(一小块)butter on a hot Hummer(悍马)roof, but for some people—you, maybe? —this could be a very good thing.
    Here’ s why. At no other time in recent history has it been easier or cheaper to start anew kind of company. Possibly a very profitable company. Let’ s call these start-ups LILOs, for "a little in, a lot out". These are Web-based businesses that cost almost nothing to get off the ground yet can turn into great moneymakers.
    How do you get started? All that’ s required is a great idea for a product that will fill a need in the 21st century. These days you’ d do best if your idea either makes people money or saves them money. And launching now will make your company stronger later—you’ll learn to survive on fumes until the economy improves.
    That’ s what John Tayman is doing. He’ s a writer living in San Francisco, where I met him; he wrote reviews for a business magazine I edited. Tayman knew little about technology and even less about business. And yet he dreamed of a website that would summarize car reviews from other sources and rank every model of new car. "It’ll be like RottenTomatoes. com meets Kelley Blue Book," he explained to me during lunch one day last June. Tayman said he intended to build the site on the side while continuing to write for a living. He’ d work on his new company only at night and on weekends. Oh, yes, and he had only about $ 10, 000. "Good luck with that!" I thought. Ideas are much easier to hatch than they are to execute.
    Tayman went to work with nothing more than his PowerBook laptop. A very organized fellow, he quickly discovered a lot of freebies(免费的东西)online—instructional manuals and sites aimed at bootstrappers(靠自我奋斗取得成功的人)—that walk you through the process from start to finish. The common wisdom would suggest that Tayman couldn’ t have picked a worse time to start a company that depends on automotive advertising. But he knew that going in(被理解). "I wanted to launch into(开始从事，投入)the dip so that by the time advertising improves, my site MotorMouths will be sitting pretty," he says.
What is essential to start your Web-based company according to the passage?
选项 A、Starting the business as early as possible.
B、A good idea which is helpful for people to make or save money.
C、Low-cost products used to be trade.
D、Practical products with good quality.
答案B
解析 事实细节题。文章第三段讲了该如何创办公司：你所需要的就是一个能满足21世纪人们需求的伟大的产品创意，这个创意要能帮人们赚钱或能帮人们省钱。故本题应该选B项，其他几项与文意不符。
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