首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In
admin
2017-01-30
71
问题
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices(priceline. com), or buyers and sellers can haggle independently in auctions(eBay. com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. " It is not just our computers that are being reprogrammed; it is customers themselves," says Wind, "These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. "
For one thing, cyber consumers expect to be able to customize everything—from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. "Companies that cannot meet their demands and expectations will be at a loss," says Wind.
From the third paragraph, we can infer that______.
选项
A、the customers are also reprogrammed by computers
B、e-business companies need be more knowledgeable about cyber consumers
C、cyber consumers are a group of strange people
D、cyber consumers came from outer space
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/mBPR777K
本试题收录于:
电子商务英语题库经管类分类
0
电子商务英语
经管类
相关试题推荐
营销组织是随着市场营销管理哲学的不断发展演变而来的,总体上经历了单纯的销售部门、____________、____________、现代市场营销部门、现代营销型企业、以过程和结果为基础的公司6个阶段。
从社会科学的角度看,域名已成为Internet文件的组成部分。从商界看,域名也被誉“_______”。
余额宝是支付宝推出的一项余额增值服务,用户把钱转入余额宝中就可获得一定的收益。余额宝交易过程完全经由Internet实现,用户可以不受时空限制,随时存取余额宝内的资金。余额宝提供了内容丰富、交互性强的使用帮助服务,以方便与用户的双向沟通。作为一款面向广大
“搭便车”现象是对()的一种形象比喻。
Forsometimepastithasbeenwidelyacceptedthatbabies—andothercreatures—learntodothingsbecausecertainactsleadto"
______circumstancescompelledhimtoclosehisbusiness.
Teachersall______thestudenttoenterthecompetition.
buyingleverage
customer’sbuyingpreference
标志区n.b________
随机试题
某男性电镀工,在工作过程中,突然出现头痛、头晕和乏力等症状,并伴恶心和呕吐,被诊断为轻度氰化氢中毒,应采用的特效治疗方法是()。
某项目建设期3年,共贷款1000万元,第一年贷款200万元,第二年贷款500万元,第三年贷款300万元,贷款在各年内均衡发生,贷款年利率为7%,建设期内不支付利息,建设期利息为:
停车库可分为()。
根据票据法律制度的规定,下列关于本票的表述中,不正确的是()。
简述备课的基本要求。
出租人在租赁期内对于租赁物()。
甲与乙订立买卖合同,约定甲于3月15日交货,乙在收货后15日内付款。3月12日,甲发现乙经营状况严重恶化。对此,甲可以依法行使的权利是()
社会主义核心价值体系
微分方程y’’+2y’+5y=0的通解为__________.
若有定义和语句:inta,b;scanf("%d,%d,",&a,&b):以下选项中的输入数据,不能把值3赋给变量a、5赋给变量b的是
最新回复
(
0
)