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  3. The act of Googling oneself has become the digital age’s premiere guilty pleasure—an activity enjoyed by all and admitted by few

The act of Googling oneself has become the digital age’s premiere guilty pleasure—an activity enjoyed by all and admitted by few

admin2012-08-05  52
问题     The act of Googling oneself has become the digital age’s premiere guilty pleasure—an activity enjoyed by all and admitted by few. The phenomenon has even been the subject of scholarly research. Last year, a study concluded that the practice of self-Googling can partly be traced to a rise in narcissism (自恋) in society, but that it is also an attempt by people to identify and shape their personal online "brand."
    The reason people search for themselves is that they’re curious about what other people see when they search for their name. One problem is they don’t have any control over the search results and they will never appear on the first page of the search results. If your name is Brian Jones and you’re not the former Rolling Stones guitarist, you don’t exist.
    To give people a bit more control over search results, Google introduced a feature this week called a "Google profile" which users can create, so that a little personal information appears at the bottom of US name search pages. Once users create a Google profile, their names, occupation, locations and photos if they choose appears in a box on the first page of the search results for their names. Besides, there’s a link to a full Google profile page that in many ways resembles a Facebook page.
    The similarity to Facebook is no accident. By giving users a little control over the results that appear on a search for their names, Google hopes to establish a social network base and take on wildly popular sites like Facebook and MySpace. Facebook users who otherwise couldn’t be bothered to set up a separate profile page on Google might find the idea appealing if it gives them some control over the Google search results for their names.
    The more information you add to your profile, the higher your page is likely to be ranked on a Google search for your name and associated keywords, such as the name of your hometown, your job title or where you work or go to school. And the more richly detailed your Google profile is, the more Google knows about you. There’s no advertisement attached to Google profiles, but in the future, the company could easily sell ads targeted to your personal details, much as they’ve already done on Gmail.
Why is the phenomenon of self-Googling popular among people?
选项 A、It has been the research subject of scholars.
B、It is an activity full of guilty pleasure.
C、People are becoming more and more lonely.
D、People desire to build their own online "brand".
答案D
解析 细节推断题。由定位句可知，一项研究表明，网上自我搜索行为的一部分原因是由于社会中自恋现象的增加，但这也是人们对识别和塑造个人在线“品牌”的一种尝试。由此可知，自我搜索现象流行的原因是D)。
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