首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination.
admin
2012-02-29
94
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they are all versed (精通) in the science of persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the "decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is a bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the en4, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is an uplifting (振奋的) way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed toward the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time": the length of time people spend in a store.
Traditionally retailers measure "footfall", as the number of people entering a store! is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retail centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1.3%.
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.
Path Intelligence uses a technology at Gunwharf Quays to______.
选项
A、find out what people buy in the store
B、monitor what shoppers say and do in the store
C、count the number of customers entering the store
D、measure the length of time people stay in the store
答案
D
解析
根据题干中的Path Intelligence将本题出处定位到第五段前三句。首句提到进入商店的人数无法说明顾客去了哪些区域,以及他们在那里停留了多长时间。第二句提到弥补这项空白的技术:移动电话,第三句举了Path Intelligence在一家大型零售店Gunwharf Quays跟踪顾客手机的例子进行说明。由此可知,Path Intelligence使用踉踪顾客手机的技术是为了测量人们在商店停留的时间,故答案为[D]。
转载请注明原文地址:https://kaotiyun.com/show/mBf7777K
0
大学英语四级
相关试题推荐
A、Hewasshopping.B、Hewaswatchingafilm.C、Hewasmakingaphonecall.D、Hewastalkingtoapoliceman.A题目询问约翰看到那个年轻女子的时候在干
Readinginvolveslookingatgraphicsymbolsandformulatingmentallythesoundsandideastheyrepresent.Conceptsofreadingha
Itseemsyoualwaysforget--yourreadingglasseswhenyouarerushingtowork,yourcoatwhenyouaregoingtothecleaners,you
A、OnThursday.B、OnFriday.C、OnSaturday.D、OnSunday.C该对话围绕“野餐准备工作”展开。该题是对“野餐时间”这一细节内容的考查,该题答案出现在对话的首句I’mgoingtothesuper
Childrenmodelthemselveslargelyontheirparents.Theydosomainlythroughidentification.Childrenidentify【C1】______aparen
A、Onceaweek.B、Threeeverymonth.C、Fiveeverymonth.D、Twoeverymonth.C信息明示题。女士明确表明学校每月组织五次旅行,故选C。
Forthispart,youareallowed30minutestowriteacompositionon"TheGameILikeBest"inthreeparagraphs.Forthefirstan
GlobalisationFormany,thesurpriseoffindingaMcDonaldsoutletinMoscoworBeijingprovidesnogreatersymbolofthesp
A、Sheissuggestinggoingtothecoast.B、Shelikesherhomesomuch.C、Itisratherexpensivetogoabroad.D、Herhusbanddoesn
Kitchendutiesmayhavetraditionallybeenviewedaswomen’swork,butnotattheWhiteHouse.Untilnow:CristetaComerfordha
随机试题
调节ADH释放最敏感的感受器是
男,30岁,咳嗽3个月,偶有咳痰带血,乏力,体重下降,无发热。查体:双侧颈淋巴结蚕豆大,稍硬,无触痛,右上肺少许湿啰音,最可能的诊断是
A.相加作用B.协同作用C.独立作用D.拮抗作用E.综合作用一种化学物质能减弱另一种化学物质的毒性称为
1999年WHO/ISH高血压指南对1级高血压的诊断标准是
对于实施卫生注册管理的商品,检验检疫机构( )。
张某系中国公民,就职于中国境内甲公司,2014年7月从境内取得如下收入:(1)工资收入3800元,奖金收入600元,岗位津贴300元,交通补贴900元。(2)3年期银行存款利息总收入800元。二级市场股票买卖所得2000元。(3)为乙单位授课收入30
下列行业的企业于2015年1月1日后新购进的固定资产,可缩短折旧年限或采取加速折旧的方法的有()。
Itishardtotrackthebluewhale,theocean’slargestcreature,whichhasalmostbeenkilledoffbycommercialwhalingandis
(1)Iremembermeetinghimoneeveningwithhispushcart.Ihadmanagedtosellallmypapersandwascominghomeinthesnow.It
Unlesshe(tell)______uswhoheis,wewon’tlethimin.
最新回复
(
0
)