首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2016-08-25
36
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
What do we learn about PepsiCo and Disney from the passage?
选项
A、Lindstrom was inspired by them to write a book.
B、They get marketing advice from Lindstrom.
C、Lindstrom helps them to go through hard times.
D、They attribute their success to Lindstrom.
答案
B
解析
原文该句两个破折号之间的including表明PepsiCo and Disney和其他某些《财富》500强公司一样聘请了Lindstrom作为它们的营销顾问(marketing consultant),因此,本题应选B。
转载请注明原文地址:https://kaotiyun.com/show/mFY7777K
0
大学英语四级
相关试题推荐
InasurveyconductedbyresearchfirmHarrisInteractive,71%ofAmericanssaidthatspendingextramoneyontravelduringthe
ThePurchaseofAlaska,aRealDealA)AlaskaisthelargeststateoftheUnitedStatesofAmericabyarea;itissituatedinthe
Wisebuyingisapositivewayinwhichyoucanmakeyourmoneygofurther.Thewayyougoaboutpurchasinganarticleoraservi
A、Sheisasuperfanofcartoons.B、Sheisveryhospitable.C、Shehasaverybighouse.D、Sheownsabookstore.A事实状况题。男士说他们上周五去
A、Washingplates.B、Clearingtables.C、Shiningshoes.D、Sweepingthefloor.C细节题。短文中提到,6岁时thespeaker的第一份工作是给客人擦鞋(shiningshoes
A、In1911.B、In1913.C、In1930.D、In1931.C细节题。短文最后提到,尽管没有实质性的证据能够证明FurukawaTakeji的观点,但他的理论很快就流行起来。到了1930年,正规的求职申请表(standardj
A、Almosttwomonths.B、Morethanonemonth.C、Nearlytwoweeks.D、Overthreeweeks.C细节题。短文开头提到,每年的2月21日到3月4日期间,威尼斯的街上都会举办狂欢节(ca
A、Itisasignofhumanintelligence.B、Itimproveswithconstantpractice.C、Itissomethingwearebornwith.D、Itvariesfrom
A、Repairthecomputer.B、Buyanewcomputer.C、Openacomputerstore.D、Sellthecomputertoastore.B推理题。beyond表示“超出……的范围”,“不能
对全球的应用软件开发商来说,打人中国这个世界最大的智能手机市场是非常不容易的。应用软件开发商必须与多家应用软件零售店打交道,政府对这些零售店的监管要比美国的监管宽松。应用软件开发商在中国还必须努力避免自己受到泛滥的“山寨”产品的冲击,避开各种监管障碍及与中
随机试题
司他夫定用于不能耐受齐多夫定或其治疗无效的患者,但两者不能合用。
急进性肾小球肾炎病理结果最可能的是
A.10%B.15%C.20%D.30%E.30%~45%心脏容量从妊娠早期至妊娠末期约增加至
宫缩压力试验的目的是
造成或者可能造成社会公众健康损害的突发公共卫生事件是指
患者,女性,47岁,近2个月来排便次数增多,每天4~5次,黏液脓血便,有里急后重感,首选的检查方法是
报表系统中的单元属性主要是指()。
《证券公司风险处置条例》中有关保护客户及债权人合法权益的具体规定包括( )。
已知且AXA*=B,秩r(X)=2,则a=________.
A、Theyhadonlycoveredcargoplanepilots.B、Theyhadfailedtocoverallthepilots.C、Theywouldbeputintoeffectintwoye
最新回复
(
0
)