Public image refers to how a company is viewed by its customers, suppliers and stockholders, by the financial community, by the

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问题 Public image refers to how a company is viewed by its customers, suppliers and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______it will undoubtedly find【C8】______from employees who see their jobs【C9】______. On the other hand, high quality products and service standards should bring almost complete approval,【C10】______low quality products and【C11】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C12】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C13】______or imitated by competitors. Such an image may enable a firm to【C14】______higher prices, to win the best distributors and dealers , to attract the best employees, to expect the most【C15】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price - earnings【C16】______than other firms in the same industry with such a good reputation and public image.
A number of factors affect the public image of a corporation.【C17】______include physical【C18】______, contacts of outsiders【C19】______company employees, product quality and dependability, prices【C20】______to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C12】

选项 A、fortune
B、asset
C、possession
D、property

答案B

解析名词辨义。根据句意我们判断，具有良好的公众形象是一个企业珍贵的财富。这里“财富”一词并不指代拥有的金钱或财产，而是指代一种长处和优势。asset“财产”(anything owned)，“可取之处”(a desirable thing)，“优势”(advantage)，因此B正确。fortune“财富、好运、命运”；possession“拥有、占有、着迷、领土、财产(常用复数)”；property“财产、所有物、所有权、性质、特性”。

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Public image refers to how a company is viewed by its customers, suppliers and stockholders, by the financial community, by the

中学英语

教师公开招聘