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  3. You are going to read a list of headings and a text about selling your own product via the net Choose the most suitable heading

You are going to read a list of headings and a text about selling your own product via the net Choose the most suitable heading

admin2010-05-05  2
问题     You are going to read a list of headings and a text about selling your own product via the net Choose the most suitable heading from the list for each numbered paragraph; The first and last paragraphs of the text are not numbered. There is one extra heading which you do not need to use.

A. Design you web page
B. Price your product/service
C. Contact your familiar people
D. Perform a survey
E. Market your product online
F. Find your own product

    If there is one thing I have learned trying to make money online, it is this: you will succeed if you have your own unique product.
    This might be your own e-book or even a tangible product that you think might sell well on the Internet. As you probably know, information is what sells best online. Do YOU have unique information or a very specific area of expertise? Even if you answer "yes", you must also ask yourself: Is there an online market for my product/service? Otherwise, you may be putting forth a lot of time, money, and effort for little gain.
    Let’s take these one at a time:
    (41)______.
    I had a hard time with this one; I was not really expert at anything. To me, an "expert" is a person who knows a subject so well that he can teach or publish a book on the subject. There are many so called "marketing gurus" on the Internet. Most of these guys were just lucky to have the foresight to see the Internet as a place where they could sell products. I wish I had started back in 1995 or 1996. You will notice that most of the "big" names in online marketing started back then. Timing is everything.
    Ask yourself: what do you know better than anyone else? What can you offer online that would be of value to a specific group of customers? Can you make things with your hands or with tools? Can you write well? What did you do in the offline world? Can any of this expertise be translated to the Internet? As mentioned above, information is the best-selling online item today. It will probably remain this way for the foreseeable future.
    (42)______.
    Hopefully, you already have newsletter subscribers or some sort of opt-in list. If so, you can simply send a survey to each one of them. Make it very simple, just yes or no answers. Ideally, just have them be able to click on one link for "yes", and another link for "no". Try not to ask more than five questions. Keep your language simple. A lot of my newsletter subscribers are not from the United States.
    If you are just starting out, you may have to find an E-zine that relates to your product or service. If you are lucky, you will get enough responses to come to a logical conclusion. You need at least 25 (this is very minimum). If you don’t get at least this many, try another E-zine. Once you have all your responses together, throw out any widely divergent answers.
    (43)______.
    If you ask how much people would be willing to pay for your products, and most answer in the range of $50～$60, then this is a range you can trust. You must throw out the two guys willing to pay $80 and $100, as well as the three persons who would only pay $25, $30, and $35. With these five divergent opinions, I am assuming you have at least 20 persons willing to pay $50～$60 for your product/service.
    (44)______.
    Now it’s time to think about your web page design. If you are not artistic at all, I would urge you to hire a reasonably priced web site designer. The saying "first impressions are important" is even more important on the Internet. My own sites have been very plain and unexciting, and had that "home-made" look about them. Do yourself a favor and hire a professional when you are ready.
    (45)______.
    Think how best to do this. It’s not just search engines. Look for specific E-zines whose subscribers might be interested in your products. For example, if you are offering doll houses for sale (that you make), advertise in dollhouse E-zines and dollhouse web sites. You will find your most "likely to buy" customers in these places.
    And of course, different people have different ways to do business. All of the above are just my suggestions resulting from my own experience and I hope you can get something useful from them. At last wish all of your online business make satisfying progress and go on smoothly as you expected.

选项
答案A
解析 该部分第一句就指明了论述的中心"现在是考虑你的网页设计的时候了"。然后建议如果你不是艺术型的，就要立刻找一个专业的设计师来进行这个工作，并一定要记得第一印象很重要。由此可知A"设计你的网页"符合这部分论述的内容。
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