首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2017-03-25
47
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options—even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "The pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities—and legislators—are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $ 43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards(the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TV, to middle-school math texts that cite Nike and other brand-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif. -based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely on the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $ 7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money. "
Coca-Cola is to take new action most probably because______.
选项
A、it will sacrifice itself for children’s health
B、it will not get involved in some law suits
C、it is unable to beat so many opponents
D、it is reluctant to fall behind Pepsi company
答案
B
解析
从文中内容可知,尽管不活动和吃得多是主要因素,但最近项研究指出果味汽水可能是罪魁祸首。社区及立法机构已经在调查此事。由此可以推测,B项“不想陷入官司”是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/mdGO777K
0
考博英语
相关试题推荐
AlthoughmanypeoplespeakEnglish,theydon’tpronounceitorspellthewordtheyusethesameway.TheUnitedStates,in【C1】__
Eversincetheearlydaysofmoderncomputinginthe1940s,thebiologicalmetaphorhasbeenirresistible.Thefirstcomputers—
Thewonderswhichmedicalworkershavealreadybroughtaboutinthediagnosisandtreatmentofdiseasesuggestthatatimemayc
It’sallannualback-to-schoolroutine.Onemorningyouwavegoodbye,andthat【C1】______eveningyou’reburningthelate-night
Therearefourbasictypesofcompetitioninbusinessthatformacontinuumfrompurecompetitionthroughmonopolisticcompetiti
Tomcouldhardly______hisexcitementasheknewthathehadmadearealdiscovery.
Islanguage,likefood,abasichumanneedwithoutwhichachildatacriticalperiodoflifecanbestarvedanddamaged?Judging
ThesenatorofNewYorkcourtedblackvoters,consideredcrucialto_____theDemocraticpresidentialnomination,inaseriesofc
Moreoftenthannot.itisdifficultto_____theexactmeaningofaChineseidiominEnglish.
Writeacompositionofabout200wordsonthefollowingtopic.RemembertowriteyourcompositiononAnswerSheetII.
随机试题
行政机关通过一般程序对当事人作出行政处罚决定的,行政处罚决定书中应当载明当事人的姓名或者名称、地址。
设A为三阶可逆阵,,则A*=_________.
促进骨骼、肌肉及内脏器官生长发育作用尤为显著的是临床上可大剂量用于抗炎、抗过敏、抗中毒和抗休克等治疗的是
A.他达拉非B.特拉唑嗪C.度他雄胺D.西地那非E.十一酸睾酮哪种药物可用于原发性性腺功能减退的替代治疗()
《生活垃圾填埋场污染控制标准》(GB16889—2008)适用范围说法不正确的是()。
( )导致工程拖延时,可以判定承包商有权延长工期。
工序施工质量优良等级标准中,一般项目逐项应有()及以上的检验点合格,且不合格点不应集中。
TheHistoryofAmericanDollarWefoundagoodplacetostart:abookcalled“AHistoryofMoney”byGlynDavies,aBritishprofesso
按路由表的建立方法,网桥可以分为透明网桥和______。
A、Thenewerthemusicis,thelongertimeitwilllast.B、Itiseasyformusictogainapermanentstatus.C、Goodmusicalwayss
最新回复
(
0
)