首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2017-03-25
48
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options—even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "The pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities—and legislators—are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $ 43 million over 10 years. And in a searing report to congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards(the requirements are loose enough that Snickers bars qualify).
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TV, to middle-school math texts that cite Nike and other brand-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif. -based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely on the machines. And the $ 50,000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $ 7,000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money. "
Coca-Cola is to take new action most probably because______.
选项
A、it will sacrifice itself for children’s health
B、it will not get involved in some law suits
C、it is unable to beat so many opponents
D、it is reluctant to fall behind Pepsi company
答案
B
解析
从文中内容可知,尽管不活动和吃得多是主要因素,但最近项研究指出果味汽水可能是罪魁祸首。社区及立法机构已经在调查此事。由此可以推测,B项“不想陷入官司”是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/mdGO777K
0
考博英语
相关试题推荐
AlthoughmanypeoplespeakEnglish,theydon’tpronounceitorspellthewordtheyusethesameway.TheUnitedStates,in【C1】__
In1998,aBelgianstudentnamedSachaKleinleftBrusselsandenrolledasafour-yearstudentataU.S.university,graduating
SouthKorea’shagwon(privatetutoringacademies)crackdownisonepartofalargerquesttotamethecountry’scultureofeducati
Childrentendto______whileplaying,eveniftheymakeapromisebefore.
Withoutdoubt,theinternationalrelationsappearattimesbewildering.Studentsmayattimefeelthattheireffortstoundersta
IndustrialproductionmanagerscoordinatetheresourcesandactivitiesrequiredtoproducemillionsofgoodseveryyearintheU
Whenasystemisunjusttothe______,abolition,notreform,iswhatrespectforjusticedemands.
Allofthedentalinstrumentsneedtobe______beforethenextpatientisseen.
Therearefourbasictypesofcompetitioninbusinessthatformacontinuumfrompurecompetitionthroughmonopolisticcompetiti
Itwastheir____decisiontoleavetheircountry,andasaresult,theylosttheircitizenship.
随机试题
阅读下列材料,然后回答问题。一直以来,A市各区的环境卫生都是由隶属于区市容环卫局的事业单位——环卫站负责。环卫站既承担本辖区范围内的道路清扫和保洁服务工作,又负责环卫清洁的人、财、物管理,还负责环卫服务质量的检查与评估。随着城市建设发展,各区的环
L3~4神经根受压时可能影响哪一项反射
执业药师职业道德准则是
关于付款请求权和追索权下列说法正确的是:()
公用管道的中压或高压燃气管道,且公称直径不小于()的需进行重大危险源申报登记。
压榨设备在专业设备中属于()。
在社会可聚集的闲置资金一定的条件下,存款利率水平和吸收存款的数量是()。
佛教基本教义四谛中,()是把社会人生判定为“苦”,全无幸福欢乐可言。
设.
Youwillhearaconversationandananswerphonemessage.Writedownonewordornumberinthenumberedspacesontheforms
最新回复
(
0
)