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  3. Higher education has a responsibility to provide a workforce with the design capability and high-level technical design skills t

Higher education has a responsibility to provide a workforce with the design capability and high-level technical design skills t

admin2013-06-02  73
问题     Higher education has a responsibility to provide a workforce with the design capability and high-level technical design skills to generate growth in key industries with the potential to support the UK’s economic health.
    The Higher Ambitions report from the Department for Business, Innovation and Skills【62】: "Britain must rebuild its economic growth and invest in the skills and competitive strengths that will【63】a sustainable recovery and balanced future economy."
    【64】, it specifically calls【65】"enhanced support for the Stem subjects—degrees in the sciences, technology, engineering and mathematics— and other skills that guarantee this country’s【66】advantages". The【67】of design subjects from Stem ignores the coterminous(有共同边界的)nature of these subjects,【68】science in the employment market and the strategic significance of design as a contributor to the economy.
    Britain’s【69】practitioners, supported by an excellent education system,  are in high【70】globally. The National Endowment for Science, Technology and the Arts predicts that between 2009 and 2013 the creative industries【71】will grow by an average of 40%, more than double the rest of the economy.
    The Design Council’s added value research 2007 showed that companies that used design to add value to their products or services had a higher【72】than competitors on profitability, turnover and market share. Design is closely【73】to innovation and is widely recognized as a crucial ingredient in maintaining competitiveness in【74】challenging markets.
    There are many global examples to【75】the economic advantages of the interaction between design and technology. The【76】success of the Apple iPod, iMac and iPhone, designed by Jonathan Ive, a British designer educated in the UK, is not a【77】of the hardware. It is the design of an intuitive user interface teat allows users to customize and share media. Games【78】are in increasing demand.
    Despite a【79】global context, the UK’s lack of investment in design education is threatening potential for economic growth and is【80】the UK’s position in the marketplace.
    The UK needs to focus on education to develop the creative talent and high-level design skills required to【81】the growth potential in this sector.  
选项 A、ranking
B、reputation
C、return
D、receipt
答案C
解析 名词辨析题。此句话意为：英国设计委员会补充说2007年的增加价值研究表明使用设计来增加产品或服务价值的公司的回报要高于那些注重于利润、营业额和市场份额的公司。return意为“回报”。
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