首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the following text about marketing. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(
Read the following text about marketing. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(
admin
2014-03-03
75
问题
Read the following text about marketing.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap(8-12)mark one letter(A-G)on your Answer Sheet.
Do not mark any letter twice.
There is an example at the beginning(0).
Marketing
In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell.(0) C Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling.【P1】______Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. 【P2】______In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product—or what the market for the product is—before production begins. 【P3】______
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. 【P4】______This is much more difficult since it involves human behaviour. 【P5】______Thus, demand and market forces are still important aspects of modern marketing, but they are considered prior to the production process.
Example:
A It subscribes to the notion that production can be economically justified only by consumption.
B In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold.
C Marketing is as important in today’s economy as the production of goods and services.
D Production, on the other hand, is mostly an engineering problem.
E Instead of concentrating solely on production, the company must consider the desires of the consumers.
F This is very different from making a product and then thinking about how to sell it.
G More than half the cost of consumer goods can be traced to marketing activities.
【P2】
选项
答案
A
解析
空白后一句In other words解释说明空白处,商品只有能销售才能被生产,可见生产与消费是紧密相连的。
转载请注明原文地址:https://kaotiyun.com/show/mgoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Individual-to-groupcommunicationincludes______.Theword"great"inthesentence"...ourproductisgreat..."inthelastp
—Youwillhearfivespeakerstalkingaboutbusinesstrips.—Foreachrecording,choosethereasonthespeakergivesforthetr
—Youwillhearfivespeakerstalkingaboutbusinesstrips.—Foreachrecording,choosethereasonthespeakergivesforthetr
LookatformbelowYouwillhearaphoneinterviewSystemofcompany:(9)______system.Thepersonwhoapplysforthe
Youwillheartwopeopletalkingaboutcorporatecultureofcompany.Nameofprogramme:(5)______EricFinucaneworksa
Forquestions13-17,choosethepersonwhoisspeaking.Writeoneletter(A-H)nexttothenumberoftherecording.Donot
Lookatthenotebelow.Youwillhearamancallingaboutcompanyprofitanddividend.MessageCaller:(5)______
ThebasiccharacteristicofcountertradetransactionsisthatWhichofthefollowingstatementsaboutbartertradeisnotcorre
Whichofthefollowingstatementsistrue?
Youwillhearfivestatementsinwhichpeopletalkabouttheiropinionsonbusinessmeetings.Foreachrecording,decideeac
随机试题
妊娠13周起,体重平均每周增加
A.系统误差B.操作误差C.偶然误差D.过失误差E.试剂误差可以用检测标准物质发现的误差
全肺切除术后患者,正确的护理措施是
甲、乙合同纠纷申请仲裁。甲、乙各选定一名仲裁员,首席仲裁员由甲、乙共同选定。仲裁庭合议时产生了两种不同意见,仲裁庭应当()作出裁决。【2005年考试真题】
我国《担保法》规定的担保方式包括()。
()是唯一能够吸收活期存款的金融机构。
张家界绝对有资格问鼎诺贝尔文学奖,假如有人把她的大美翻译成人类通用的语言。鬼斧神工,天机独运。别处的山,都是亲亲热热地手拉着手,臂挽着臂,唯有张家界,是彼此保持头角峥嵘的独立,谁也不待见谁。别处的峰,是再陡再险也能踩在脚下,唯有张家界,以她的危崖崩壁,拒绝
甲为牟利,未经著作权人许可,私自复制影视作品的DVD出售,销售金额4万元,获纯利润3万余元。这批DVD因质量太差导致他人在播放时经常死机。对甲的行为应定为()。(2011一专一16)
求下列二重积分的累次积分I=∫01dxsiny/ydy;
Theshortergrowingseasonsexpectedwithclimatechangeoverthenext40yearswillendangerhundredsofmillionsofalreadypo
最新回复
(
0
)