首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar
admin
2017-04-21
120
问题
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s market share in the late eighties.【R1】______There’s even evidence that McDonald’s has been slipping in areas it once dominated. A 1995 Restaurants and Institutions Choice in Chains survey of 2849 adults gave McDonald’s low marks on food quality, value, service and cleanliness. 【R2】______
【R3】______Put simply, because it could. After all, as a company, and a stock, McDonald’s is really an international story. Its global operations in 96 countries are the real attraction, feeding 47% of the company’s $30 billion sales and 54% of profits. 【R4】______
Brisk overseas business, however, has only magnified the chain’s U.S. blues. 【R5】______
McDonald’s started hawking Extra Value Meals in 1991, largely to keep up with Taco Bell’s value pricing.【R6】______and "the super-low price promotions weren’t driving customers into the store any longer," notes David Adelman, a Dean Witter Reynolds analyst.
So the new, adult-oriented Deluxe line is not only supposed to win back older chowhounds; it’s also aimed at bumping prices back up.【R7】______it’s a lot of pressure to put on a bunch of burgers, especially given the problems McDonald’s has had expanding its menus in recent years.
At least some industry experts question whether McDonald’s may be making a fundamental marketing mistake with its new emphasis on adult customers. 【R8】______
A. And within the burger segment, where growth in the nineties has slowed to about 5% annually, Arch reveals like Burger King have managed sales gains for three years running
B. McDonald’s found that discounting — a tactic the company tried reluctantly — failed to revive per-store sales.
C. So why did McDonald’s wait so long to attack its domestic problem head-on.
D. For the most part, McDonald’s has those unsatiated foreign appetites to thank for its 126 consecutive quarters of record earnings.
E. There is a chance, after all, that the "grownup" theme — including commercial that show kids grimacing at the sight of an Arch Deluxe — could backfire.
F. But by mid-1995, the value concept had evolved to straight discounting.
G. The chicken, fish, and beef sandwiches cost about 20% more than "classic menu" items.
H. Top honors instead went to Wendy’s.
【R4】
选项
答案
D
解析
承上文,接着解析麦当劳迟迟不解决国内问题的原因。麦当劳47%的收入和54%的利润来自海外市场,这些成绩的取得得益于什么呢?D句指出:“麦当劳在海外拥有一批永不满足的爱好者,从而成就了麦当劳连续126个季度创纪录的收入。”因此,答案为D。
转载请注明原文地址:https://kaotiyun.com/show/mj9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Readthefollowingstatement:Onlyunderofficiallawsoradministrativeregulationscanwedefendastableandreliableexa
Youarearegionalmanagerforaninternationalcompany.Youhavebeenaskedtogotoameetingatyourcompany’sheadoffice.Y
Imagineaworldwithoutbrands.【R1】______Noraucousadvertising,nouglybillboards,andnoMcDonald’s.Yet,givenachanceand
Internationaltradeistheexchangeofgoodsandservicesproducedinonecountryforgoodsandservicesproducedinanothercou
Internationaltradeistheexchangeofgoodsandservicesproducedinonecountryforgoodsandservicesproducedinanothercou
Internationaltradeistheexchangeofgoodsandservicesproducedinonecountryforgoodsandservicesproducedinanothercou
Notcontentwithitsdoubtfulclaimtoproducecheapfoodforourownpopulation,thefactoryfarmingindustryalsoarguesthat
Agreatdealoftheearlypartofhumanity’slongstruggletomeasuretimeamountedtotryingtodecidewhatexactlyitwasthat
随机试题
某注水井测得的目前地层压力为10.3MPa,油层中部深度为878.2m,井口注水压力为11.0MPa,求注水压差。
压力越低越有利于裂解反应的进行。()
出生6个月男婴,右上腹肿瘤,高低不平,固定而质硬,未超过中线,但右侧肾门淋巴结肿大明显。AFP8μg/ml,24小时尿VMA65mg/24h。无远处转移发现。考虑诊断为
最可能诊断为经系统正规用抗生素治疗8个月,病人症状消失,尿常规:蛋白(-),RBC0~1/HP,WBC 0~2/HP。细菌培养仍然阳性,下一步如何处理最佳
儿童趋向于要自己刷牙,需要父母时常督促和帮助培养儿童建立口腔卫生习惯,掌握刷牙方法,有效地刷牙
下列哪项不是急性胰腺炎的病因
导致崩漏的常见病因病机是()
对患儿进行心肺复苏前,应迅速确定有无()
AreconstructionofanancienttreefromoneofEarth’sfirstforestsrevealsthattheplantsweretoppedwithfronds(蕨类植树物的叶子)
Manybirdsandinsectscanbuild______neststoprovideshelterfortheiryoung.
最新回复
(
0
)