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  3. Three hundred years ago news travelled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pa

Three hundred years ago news travelled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pa

admin2018-03-27  69
问题    Three hundred years ago news travelled by word of mouth or letter, and circulated in taverns and coffee houses in the form of pamphlets and newsletters. Everything changed in 1833 when the first mass-audience newspaper, The New York Sun, pioneered the use of advertising to reduce the cost of news, thus giving advertisers access to a wider audience. The penny press, followed by radio and television, turned news from a two-way conversation into a one-way broadcast, with a relatively small number of firms controlling the media.
   Now, the news industry is returning to something closer to the coffee house. The Internet is making news more participatory, social and diverse, reviving the discursive characteristics of the era before the mass media. Newspaper circulation rose globally by 6% between 2005 and 2009. But those global figures mask a sharp decline in readership in rich countries. Over the past decade, throughout the Western world, people have been giving up newspapers and TV news and keeping up with events in profoundly different ways. Most strikingly, ordinary people are increasingly involved in compiling, sharing, filtering, discussing and distributing news. Twitter lets people anywhere report what they are seeing. Classified documents are published in their thousands online.
   Mobile-phone footage of Arab uprisings and American tornadoes is posted on social-networking sites and shown on television newscasts. Social-networking sites help people find, discuss and share news with their friends. And technology firms including Google, Facebook and Twitter have become important conduits of news. The Internet lets people read newspapers or watch television channels from around the world. The web has allowed new providers of news to rise to prominence in a very short space of time. And it has made possible entirely new approaches to journalism, such as that practiced by WikiLeaks, which provides an anonymous way for whistleblowers to publish documents.
   The news agenda is no longer controlled by a few press barons and state outlets.
   In principles, every liberal should celebrate this. A more participatory and social news environment, with a remarkable diversity and range of news sources, is a good thing. The transformation of the news business is unstoppable. Although this transformation does raise concerns, there is much to celebrate in the noisy, diverse, vociferous, argumentative and stridently alive environment of the news business in the ages of the Internet. The coffee house is back. Enjoy it.
What is the best title of this passage?
选项 A、Mass-Audience Newspaper
B、Unstoppable and Diverse Online News
C、The Future of News—Back to the Coffee House
D、The Transformation of the News Business
答案C
解析 本题为主旨题，答题需要纵览全文。本文描述了随着网络时代的到来，新闻行业又从由少数公司控制媒体输出的单向传播回归到最初的咖啡屋时代。随着大众新闻获取渠道增多，传统新闻业面临着挑战，但是这一变化同时也有益处。C项“新闻产业的未来，重回咖啡屋时代”，符合题意。A项“大众报纸”和B项“不可阻挡的多种在线新闻”太片面化。D项“新闻业务的转型”只强调了新闻业的转变，但是没有具体指出转变的趋势是开始回归到咖啡屋时代。故选C。
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