首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
admin
2014-04-27
52
问题
Look at the notes about an enterprise.
Some information is missing.
You will hear part of a presentation by a marketing manager of the company.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the presentation twice.
Mary Kay Company
Purpose of this talk: to 16. ______in the Chinese market
Most of the career women enjoy high ability of 17. ______
The consumer groups are the career
women of the age between 18. ______and______
Chinese consumers usually buy the
articles of skin care, 19. ______and______
The consumption psychology of the
Chinese consumers is mostly for 20. ______and______purpose
Elements exerting influence on the brand: 21. ______and______
MKC should promote its products by the 22. ______of media propaganda
The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products.
选项
答案
Quantity (and) Quality
解析
转载请注明原文地址:https://kaotiyun.com/show/mvEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Youwillhearfiveshortrecordingsaboutdeliveryproblems.Foreachrecording,decidewhichproblemthespeakertalksabou
•Youareanareasalesmanagerforaninternationalcompany.Youhavebeenaskedtogotoameetingatyourcompany’sheadoffic
—Readthearticlebelow.—Inmostofthelines34-45thereisoneextraword.Itiseithergrammaticallyincorrectordoesnotf
Federalofficialsandthenation’sairlineindustryhavereachedanagreementexpectedtocutthetypicaldelayfrom57minutes
•Readthearticlebelowfromaleisureindustrymagazineandthequestions.•Foreachquestion13—18,markoneletter(A.B,Co
•LookatthestatementsbelowandthefollowingcommentsbyMP3retailers.•Whichsection(A,B,CorD)doeseachstatement(1-
Whathappenstothephonecall?Whichchartiscorrect?
TheinterviewisconductedtodiscussthesignificanceofsalesfiguresinrecessionandAttimesoffallingsales,highstreet
EnjoyingYourcareerMybusinessismyhobby,’someonetellsyou.’IwishIcouldmakealivingfrommyhobby,’youmaythin
随机试题
关于胰头癌的临床和声像图表现,错误的是
PDF格式文本是电子出版领域事实上的标准。()
在留置导尿过程中,出现尿色黄、浑浊、沉淀,护理时应注意
女性,50岁,下唇唇红覆盖有灰白色鳞屑,唇红及口角区皲裂、出血,脱落上皮直接涂片PAS染色发现假菌丝和孢子,最可能的诊断是
【背景资料】某公路路面工程,里程桩号为K5+000一K29+000,总长度为24km。路面结构层分为级配砾石底基层、水泥稳定碎石基层、沥青面层(单层)。建设单位(业主)希望施工单位尽可能用最短时间完成该路面工程施工。施工单位根据自己的能力准备组织2个路面
根据《建设工程安全生产管理条例》规定,施工单位应当为()办理意外伤害保险。
关于行政许可的说法,正确的是()。
星华股份有限公司发行债券及购建设备的有关资料如下:(1)2003年1月1日,经批准发行两年期面值为800万元的公司债券。该债券系到期一次还本付息债券,票面年利率为6%,发行价格为812万元(发行费用略);发行债券筹集的资金已收到。该债券的溢价采用直线法摊
甲公司是一家智能机器人制造企业,目前生产A、B、C三种型号机器人,最近几年该行业市场需求变化较大,公司正进行生产经营的调整和决策。相关资料如下:(1)预计2018年A型机器人销量1500台,单位售价24万元,单位变动成本14万元;B型机器人销量1
Therearestillmanyproblemsaheadofus,butbythistimenextyearwecanseelightattheendofthe______.
最新回复
(
0
)