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What attracts customers? Obviously the quality of a product does,but visual images【C1】______a great deal. It is not only the ima
What attracts customers? Obviously the quality of a product does,but visual images【C1】______a great deal. It is not only the ima
admin
2015-01-09
11
问题
What attracts customers? Obviously the quality of a product does,but visual images【C1】______a great deal. It is not only the image provided by the packaging that【C2】______but the whole corporate【C3】______of the company. There are now many products and services on the market which are similar in content【C4】______produced by different companies. It is vital,therefore,for a company to【C5】______itself from its competitors by having a strong company image which is immediately【C6】______.
Logos are part of this image. They are【C7】______which often include a name or initials to identify a company .The logo establishes a【C8】______identity for the company,just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【C9】______the ages have used colors and symbols to show their identity. In different cultures, different colors【C10】______different meanings. Some colors may be connected with coldness in one culture and with【C11】______in another:some colors represent【C12】______in one culture but death in another. International companies have,【C13】______,to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have,over the years,【C14】______their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can【C15】______loyalty by【C16】______the instinct. Some logos【C17】______an idea of the product,and a case in point is the steering wheel in the Mercedes logo. Logos are used on letterheads,packaging and【C18】______as well as on the product itself. They may also appear in newspapers or on television as part of an advertising【C19】______.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the【C20】______. Logos,therefore,need to be original and to have impact and style.
【C2】
选项
A、concerns
B、involves
C、counts
D、means
答案
C
解析
本题考核的知识点是:动词辨析。而且一看便知,是个不及物动词。concern意为“与……有关;担心,挂念”。involve意为“牵涉,包括”。count意为“有价值,很重要”,常用方法是:sth.counts(a lot)。mean意为“关系重大,很重要”,多与sb.搭配,表达方式为:sth. means(a lot)to sb.。根据题意,C和D为可选的答案,但是文章并没有说包装图案对谁很重要,因此C为最佳答案。
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