2. 外语
  3. To: Roy Weiss(weiss@ladyboots.co) From: Donna Atkins(atkins@ladyboots.co) Subject: Causes of complaints Date: February 2nd Hi,

To: Roy Weiss(weiss@ladyboots.co) From: Donna Atkins(atkins@ladyboots.co) Subject: Causes of complaints Date: February 2nd Hi,

admin2016-10-30  39
问题 To: Roy Weiss(weiss@ladyboots.co)
From: Donna Atkins(atkins@ladyboots.co)
Subject: Causes of complaints
Date: February 2nd
Hi, Roy. I guess you and your colleagues in marketing are very busy because of the new product launch, so I apologize in advance for making this request. Here’s what is going on. We’ve had some complaints about quality control issues with two of our lines of women’s boots—the Funfit X20 and the Runabout R12. If you look at some of the online shopping review forums, particularly www.quality.xr and www.bootsinreview.nat, you can read some of our customers’ comments.
We need to find out what is causing these complaints because these two lines of boots are crucial to our overall marketing strategy. Could you check this out? Thanks a lot.
Regards,
Donna
To: Donna Atkins(atkins@ladyboots.co)
From: Roy Weiss(weiss@ladyboots.co)
Subject: Research results
Date: February 19th
Hello, Donna. As you had requested, we did some research and found out some valuable information regarding the quality complaints you mentioned. To start off, I had my associates make follow-up calls to customers who had recently purchased the Runabout R12 boots. They told me that most of the customers’ complaints concern the light weight of the boots. Many customers said that the material seemed shoddy, and that the soles were rather thin. Perhaps you and your co-workers in product design can thicken the soles, or find another easy way to solve this problem.
In regards to the Funfit X20, I did my own market surveys and found out something interesting. Customers think the photos of the boots on our Web-shop make them appear to be a much brighter shade of blue than they actually are. Perhaps we should look into modifying some of site’s illustrations.
There is some good news, however. The complaints involve only those two lines. Customers generally are very satisfied with the price and design of our boots, and many are eagerly anticipating our March release of the London-style tall ladies’ boots.
Why did Ms. Atkins write to Mr. Weiss?
选项 A、To have him accelerate a product launch
B、To have him investigate product complaints
C、To have him modify a marketing strategy
D、To have him expand a company web-page
答案B
解析 从第一封邮件的第四句中可以找到答案。
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