首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
admin
2010-06-30
41
问题
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR(public relation).
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U.S. companies. It may not belong before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, American lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the would so interdependent that there is no longer any such thing as foreign.
London could soon replace New York as the centre of PR because ______.
选项
A、British companies place more importance on PR than U.S. companies
B、British companies are heavily involved in planning activities
C、British companies are more ambitious than U.S.
D、Four of the world’s top public relations agencies are British-owned
答案
A
解析
“不久伦敦就会代替纽约成为公共关系业的中心”是文章第二段最后得出的结论,其依据在第二段“The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities,compared to ab
转载请注明原文地址:https://kaotiyun.com/show/nAJd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
ThefollowingisaninterviewwithEmmaRichards,oneofBritain’smostsuccessfulsailorsandtheyoungestpersontocompletet
ThefollowingisaninterviewwithEmmaRichards,oneofBritain’smostsuccessfulsailorsandtheyoungestpersontocompletet
WhydidOwenwanttochangehisjob?
"Themoregadgetsthereare,the【C1】______thingsseemtoget."saidHonoreErvin,co-authorofTheEtiquetteGirls:ThingsYouN
Psychologiststakecontrastiveviewsofhowexternalrewards,from【C1】______praisetocoldcash,affectmotivationandcreativit
Periodicallyinhistory,therecomeperiodsofgreattransitioninwhichworkchangesitsmeaning.Therewasatime,perhaps10,
Periodicallyinhistory,therecomeperiodsofgreattransitioninwhichworkchangesitsmeaning.Therewasatime,perhaps10,
A=BOOK1B=BOOK2C=BOOK3D=BOOK4Whichbook(s)say(s)that...theclimateaffectsthefuturesustainableagricultural
AccordingtoCasey,whatdodesignersoftenforgetindesigningasystemoraproduct?
Duetohistoricalreasons,peopleintheCzechRepubliclacked________.
随机试题
卡马西平临床用途的叙述,错误的是:
托槽槽沟与牙齿阻抗中心的距离是8mm,在槽沟处施加近中方向的正畸力150g,如果需要另外施加反方向1000g.mm的力矩,牙齿发生的移动方式和方向是
A.P波B.QRS波C.P-R间期D.T波E.S-T段心室复极波,反映心室肌复极过程的点位变化
A.骨髓细胞内可见Auer小体B.中性粒细胞碱性磷酸酶积分增高C.Ph染色体阳性D.糖原染色阳性E.非特异性酯酶染色阳性,可被NaF抑制类白血病反应的实验室检查特点是
设随机变量X与Y,则下列说法不正确的是()。
真空管道进行气压试验时,其试验压力应为()。
甲、乙结婚后购得房屋一套,仅以甲的名义进行了房屋产权登记。后来甲、乙感情不合,甲擅自将该房屋以市场价格出售给不知情的丙,并办理了房屋所有权变更登记。根据物权法律制度的规定,下列说法正确的是()。
上课铃声响起后学生们迅速站队集合,全到齐,教师带大家做热身后就开始今天的课程——排球传球练习。老师在前面拿着球讲解正面双手传球的动作方法和要领,一边讲解一边做分解示范,然后让同学们原地模仿传球的手形。在完整示范环节。甲同学没有认真听老师的讲解也没观看示范,
数据字典(DD)所定义的对象都包含于
Iftheschemeis______carriedoutwithoutwasteoftimeorenergyIshallbecompletelysatisfied.
最新回复
(
0
)