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  3. On December 11, 2001, after 15 years of negotiations, the world’s most populous country finally joined the world’s most importan

On December 11, 2001, after 15 years of negotiations, the world’s most populous country finally joined the world’s most importan

admin2012-10-23  105
问题     On December 11, 2001, after 15 years of negotiations, the world’s most populous country finally joined the world’s most important trade body. Yet China’s accession to the WTO, although hailed by some as signaling "a seismic shift in global marketing", should nudge perceptive observers to look beyond the rhetoric and focus on the actions that will be needed to prosper in China’s complex market. Those who fail to do so will likely experience more pain than profit.
    Far from being a signal that foreign companies can sweep into China and establish market dominance, WTO accession marks the first milestone in what promises to be a long and potentially grueling contest between foreign and local brands. (1)Foreign products were perceived to be inherently more desirable than local ones, even if they were less affordable.But a growing brand savvy among Chinese enterprises is rapidly eroding this perception, making it harder for foreign companies to establish and maintain leadership in China.
(2)Foreign companies will also have to adjust to the realities of being guests in a country undergoing profound social and economic stress.For the first time, Chinese enterprises will face fun-blown international competition and closer regulatory scrutiny from entities located outside their own borders. (3)The huge tasks of restructuring state-owned enterprises and getting rid of the social welfare system of the past half century are certain to make the next 5 to 10 years difficult for many Chinese, no matter how smoothly the government manages the transition.
    China represents a potential goldmine for the ambitious marketer. (4)In addition to having a large and growing number of middle-class consumers, it has shown a singular genius for weathering the financial and economic storms that have attacked other countries in Asia and throughout the industrialized world.Many foreign companies are thriving here. Starbucks, Kentucky Fried Chicken and McDonald’s dot the maps of China’s major cities, while technology companies such as IBM, Nokia, and Motorola are among the most successful brands in their categories. The growth extends into the financial and professional services sectors as well.
(5)Yet foreign brands face a serous challenge in China, and for those who care to read them, the warning signs are already visible: strong local brands, Chinese nationalism, and the readiness of local firms to compete according to the new rules of the game.
选项
答案人们感觉国外产品总是比国内产品好，即使它们超过了人们的购买力。 (2)作为一个国家的来客，外国公司也得适应经受着深深的社会和经济的压力这个事实。 (3)无论政府多么平稳地处理这项过渡，重新改组国有企业、取消过去半个世纪社会福利体制的巨大的任务对许多中国人来说，在未来的5至10年都是艰巨的。 (4)除了拥有一批巨大的、人数不断增长的中产阶级消费者外，中国还显示出了非凡的经受住这场袭击了亚洲其他国家以及整个工业社会的金融和经济风暴的能力。 (5)然而，外国品牌在中国面临着一个严峻的挑战，对于那些想看看这些挑战的人来说，预警的征兆已经显而易见，如：很有竞争性的本地品牌，中国人的民族主义，国内公司按照新的游戏规则为竞争所做的准备。
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