首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
A guest at the Holiday Inn on Union Square in San Francisco is attempting to turn on the radio in his room. No matter which butt
A guest at the Holiday Inn on Union Square in San Francisco is attempting to turn on the radio in his room. No matter which butt
admin
2022-05-19
58
问题
A guest at the Holiday Inn on Union Square in San Francisco is attempting to turn on the radio in his room. No matter which button he pushes, the radio will not play. Finally, the guest reports a defective(有毛病的) radio. A hotel employee soon arrives at the guest’s room with a new radio, a box of chocolates, and flowers. As for the radio already in the room, the employee turns it on without difficulty and quickly reassures the guest that the radio is tricky to operate. The employee shows the guest how to work the radio and pleasantly exits the room, leaving the radios, the chocolates and the flowers.
An elderly woman is in her favorite food store, Ukrop’s Super Market of Richmond, Virginia. She picks up a large pineapple from the display case, holds it for several moments, and then returns it with obvious reluctance. Ukrop’s president, James Ukrop, witnesses this scene and asks the customer if she would like to buy half of the pineapple, indicating that the store would be glad to cut it in half. The customer accepts and states how she looks forward to visiting Ukrop’s because the staff is so friendly and makes her feel so welcome.
Night after night, in Aurora, Colorado, police officers answer calls for break-ins of cars parked outside a local dance hall. One officer notes that the burglaries usually involve purses of female customers who say they lock their handbags in their cars, fearing the bags would be stolen from unattended tables during dances. The officer then persuades the dance hall owner to install lockers and the burglary calls drop from dozens each month to two in four months.
These three stories emphasize our central argument, that is, the essence of services marketing is service. Service quality is the foundation of services marketing, for the core product being marketed is a performance. The performance is the product; the performance is what customers buy. A strong service concept gives companies the opportunity to compete for customers; a strong performance of the service concept builds competitiveness by earning customers’ confidence and reinforcing branding, advertising, selling, and pricing.
In a service business, the product being marketed is________.
选项
A、a brand
B、a person
C、a promise
D、a performance
答案
D
解析
细节理解题。由第四段第二句可知服务质量是服务业的基础,因为被销售的核心产品就是表现。故选D。
转载请注明原文地址:https://kaotiyun.com/show/nNrx777K
本试题收录于:
英语阅读(一)题库文史类分类
0
英语阅读(一)
文史类
相关试题推荐
CliffHousehasgonethroughfivemajorconstructionsandreconstructionssinceitsbeginningin1858.Thatyear,SamuelBran-na
Ifyouarelookingforanexplanationofwhywedon’tgettoughwithcriminals,youneedonlylookatthenumbers.Eachyearalm
createattributedifferentrecognizehowasdevelopintoexpressionwhomunderstandoftriba
Englishisnowtheinternationallanguageforairlinepilots,scientists,medicalexperts,businessmenandmanyothers.Conseque
QueenElizabethII’spronunciationofEnglishhasbeeninfectedbyhersubjects.Aussiescientistssay.PhoneticistsfromSy
Allofushavereadthrillingstoriesinwhichtheherohadonlyalimitedandspecifiedtimetolive.【C1】______.Butalwayswe
Allofushavereadthrillingstoriesinwhichtheherohadonlyalimitedandspecifiedtimetolive.【C1】______.Butalwayswe
ThePresidentoftheUSAhasmorepowerthananyotherpresidentinthedemocraticworld—excepttheFrenchPresident.Itishe【C
ThePresidentoftheUSAhasmorepowerthananyotherpresidentinthedemocraticworld—excepttheFrenchPresident.Itishe【C
ThePresidentoftheUSAhasmorepowerthananyotherpresidentinthedemocraticworld—excepttheFrenchPresident.Itishe【C
随机试题
总体均数的99%可信区间ρt0.01,vS表示
换填垫层一般不宜采用()。
在每一个动态控制过程中,项目管理人员的主要工作是()。
商业银行对利用理财业务从事洗钱、逃税等违法犯罪活动的,处以()罚款。
化学在生产和日常生活中有着重要的应用。下列说法不正确的是()。
哲学基本问题的第一方面即物质和精神何者为第一性的问题是:
下列关于共享式以太网的描述中,错误的是()。
中断处理过程的先后顺序排列正确的是( )。 ①开中断 ②关中断 ③恢复现场 ④执行中断服务程序 ⑤开中断 ⑥保护现场
Hewasnever(i)______:hewasnothingifnot(ii)______,soheforboreforthepresenttodeclarehispassion.Blank(i)
Bicyclesarecheapertopurchaseandoperatethancars,whichhavetobefueledandhoused.
最新回复
(
0
)