【B1】 【B4】

Let’s turn our focus now to advertising. We all know what an advertisement is. It is essentially a message that announces something for sale.
Now, there is an important precondition that must exist before you have advertising. That is a large supply of consumer goods, that is, things to sell. You see, in a place where demand for a product is greater than the supply, there’s no need to advertise. The early form of advertising goes back to many hundreds of years ago with a simple sign. There were shop doors that told you whether the shop was a bakery, a butcher shop or whatever. Then was the introduction of the printing craze. Advertising increased substantially as printings for products like coffee, tea and chocolate appeared in newspapers and other periodicals as well as on the side of buildings. In the American colonies, advertising in communication’s media like newspapers and pamphlets became a major factor in marketing goods and services. By modem standards, these early advertisements were quite small and humble, not the splash sheet or the whole page spreads of today. Still some of them appeared on the front page of newspapers, probably because the news often consisted of less fresh reports from distant Europe, but the ads were current or local. Advertising really came into its own and became a central part of doing business during the industry revolution. Suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People’s attention had been drawn to the new product. Let’s take a look at some of the advertisements from that time.