首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they
admin
2011-03-22
33
问题
Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share, they are looking for names that project the image they want or reflect the changes they hope to make. Trenton State College, for example, became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.
"All I hear in higher education is, ’Brand, brand, brand,’" said Tim Westerbeck, who specializes in branding and is managing director of Lippmann Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education. "
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.
Now, after spending an undisclosed sum on an online survey and a marketing consultant’s creation of "naming structures" , "brand architecture" and "identity systems", the university has come up with a new name., the New School. Beginning Monday, it will adopt new logos (标识), banners, business cards and even new names for the individual colleges, all to include the words "the New School" .
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco.
The University of Southern Colorado, a state institution, became Colorado State University at Pueblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards.
Beaver College turned itself into Arcadia University in 2001 for several reasons, to break the connection with its past as a women’s college, to promote its growth into a full-fledged university and, officials acknowledged, to eliminate some jokes about the college’s old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial results. At Arcadia, in addition to the rise in applications, the average student’s test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
It is implied that one of the most significant changes in higher education in the past decade is ______.
选项
A、the brand
B、the college names
C、the concept of marketing
D、list of majors.
答案
C
解析
本题为推论题,参见文章第2段,其大意是:“在高校我就听到一个字眼:牌子,除了牌子,还是牌子”,Tim westerbeck说。westerbeck专门研究商标品牌,是Lipman Hearne公司的总经理。他的营销公司立足于芝加哥,与各大学和其他非营利的组织共事。“过去10年期间已发生了翻天覆地的变化。在过去的高校,营销几乎成了一个肮脏的字眼。”由此可推断正确答案C。
转载请注明原文地址:https://kaotiyun.com/show/nQxd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Inthe1950s,thepioneersofartificialintelligence(AI)predictedthat,bytheendofthiscentury,computerswouldbeconver
ManyAmericansfindsilenceuncomfortableduringabuffetoraformaldinner.【C1】______intheStatesthereisthe【C2】______
Mostscientistsblamepeople,atleastinpart,forglobalwarming.Now,someresearcherssaypeoplemaybepartlytoblamefor
______makeitpossibleforastronautstoreachthemoon.
______governmentssignedtheProgramofActionofICDC.
Whowillspeakupforinternationalcapitalism?Governmentsandbusinesses.Whatapitythatis!Thesesupposeddefendersofglo
Althoughtherehadbeenvarioussmallcamerasdeveloped,itwasnotuntilGeorgeEastmanintroducedtheKodakin1888thatt
Thegovernmentistobanpaymentstowitnessesbynewspapersseekingtobuyuppeopleinvolvedinprominentcases【21】______th
Inthepast,theParkServicefocusedonmakingthebigscenicparksmore【21】______andcomfortablefortourists.Roadswere
随机试题
患者头胀且痛,胸闷,口不渴,身重而痛,发热体倦,小便清长,舌苔白滑,脉濡缓。其证候是( )。
某星级宾馆,建筑高度60m,地上共10层、地下共2层,采用框架剪力墙结构,设有集中空气调节系统,总建筑面积5万m2,该宾馆地下二层主要为消防泵房、柴油发电机房、配电室和通风、空调机房等设备用房;地下一层主要为汽车库和办公室;地上一层为消防控制室、接待大厅,
中央银行提高法定存款准备金率时,()。
备课的基本要求是备教材、备学生、备方法。()
下列诗句背景与科举制实行无关的是:
下列各项政府行为中,属于经济手段的是:
设则().
为计算1+2+22+23+24+…+210的值,并把结果显示在文本框TeXtl中,若编写如下事件过程:PrivateSubCommand1_Click()Dima%,b%,i%s=1:a=2Fori=2To10a=a*2:b=b+aNex
Thecompanyhasbeenproducingthismodelofmachinetool______2008.
A、Hecouldgetitbacknextmorning.B、Hecouldgetitbacknextevening.C、Hecouldgetitbacknextafternoon.D、Hecouldget
最新回复
(
0
)