首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about one aspect of selling. For each question 31—40. write one word in CAPITAL LETTERS on your Answer Sh
Read the article below about one aspect of selling. For each question 31—40. write one word in CAPITAL LETTERS on your Answer Sh
admin
2013-08-22
36
问题
Read the article below about one aspect of selling.
For each question 31—40. write one word in CAPITAL LETTERS on your Answer Sheet.
There is an example at the beginning, (0).
Selling is the direct confrontation between the company and its customer. Management training and material tend to be devoted(0)"closing the sale", "effective presentation skills", "use of visual aids", and so on. The one aspect of selling which is often neglected is "prospecting".
In advance of any direct selling activity or, indeed, any promotion, (31)______is important to take time and allocate resources to prospecting for clients. Prospecting identifies buyers and(32)______the best use of time available for selling. It is the quality, (33)______the quantity, of prospects that matters. Market segmentation will show the market segment most likely to yield buyers, e.g. manufacturing companies with a turnover(34)______excess of 5 million within 50 miles of your offices.
Building up a prime prospect file is the most valuable activity a salesperson can do. Once achieved, canvassing is necessary only to "top up" the prospect reservoir when the level drops;(35)______is, a prospect is converted(36)______a customer, ceases to be a prime prospect and is replaced by another prime prospect. The prospect file will help only(37)______ it is kept up to date and used systematically. A follow-up or bring-forward system will force you to plan your time effectively.
The selection of prospects can be done at the desk or(38)______telephone. It involves a relatively low cost resource, compared with a field salesperson. The use of computers enables companies to develop a database of prospects which can be used interactively, depending(39)______sales objectives or changes in strategy. By using a computerized marketing database, you can analyze important factors(40)______as source of prospect, date last called, change in staff.
选项
答案
BY
解析
转载请注明原文地址:https://kaotiyun.com/show/nR7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
ExchangeRisksYourcompanywilldobusinesswithseveralcompaniesfromseveralcountries.Sinceseveralcurrenciesofm
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
Isitnecessaryforthecompaniestoretainqualitystaff?Why?Howtoretainqualitystaff.
CouldyoutellmewhetheryouthinkpeopleinChinaleaveschoolandcollegesufficientlypreparedforworkinglife?
TaskOne-Job•Forquestions13-17,matchtheextractswiththepeople,listedA-H.•Foreachextract,choosethejobeachsp
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
•YouwillheartheChairmanoftheBusinessBroadcastingCommitteeofatelevisioncompany.Heisaddressingameetingofthec
TASKONE—ADVANTAGE•Forquestions13—17,matchtheextractswiththeadvantages,listedA—H.•Foreachextract,choosetheadv
随机试题
腐蚀性食管灼伤早期处理时,下列哪项是不适当的
下列哪一项不是类风湿关节炎的关节外表现
根据《城市规划制图标准》,城市总体规划图标中,标示的风玫瑰图上叠加绘制的虚线玫瑰是()。
水利水电工程土基开挖施工中,当开挖临近设计高程时,应预留厚度为()m的保护层,待上部结构施工时再人工挖除。
背景资料某安装工程公司承接某地一处大型吊装运输总承包项目,有80~200t大型设备26台。工程内容包括大型设备卸船后的陆路运输及现场的吊装作业。施工作业地点在南方沿海地区,工程施工特点为:工程量大、工期紧、高空作业多、运输和吊装吨位重。安装工程公
( )是中央银行货币政策的主要内容之一。
()是指受特定区域的自然、社会、经济、文化和银行管理水平等因素影响,而使信贷资产遭受损失的可能性。
很多伟大科学家的墓志铭简练而富有诗意,是了解其一生成就的窗口。下列墓志铭与科学家对应错误的是:
1978年《光明日报》发表《实践是检验真理的唯一标准》。引发了关于真理标准问题的大讨论。这次讨论()
[*]
最新回复
(
0
)