首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2010-01-10
38
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily 【C1】______ the efficient production of goods, and then relied on " 【C2】______ salesmanship" to move as much of these goods as possible. Such 【C3】______ and selling focus on the needs of the seller to produce goods and then 【C4】______ them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the 【C5】______ and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which 【C6】______ means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each 【C7】______ satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A 【C8】______ example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the 【C9】______ of its drink. The non-acceptance of the new flavor by a significant portion of the public 【C10】______ a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C8】______
选项
A、stricken
B、striking
C、overwhelming
D、glowing
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/nTKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whatisthemainpurposeofthereport?
A、 B、 C、 A(A)数值和报告书有关,所以同意包含这方面内容,故此项是正确答案。(B)不是询问方式手段,所以此项是错误的。(C)注意report和airport的部分发音相似。
A、 B、 C、 A(A)在反问really的同时,补充说明看上去没有那么旧,故为正确答案。(B)使用与building发音相似的bill,需多加注意。(C)使用从building中可以联想到的companyworke
A、 B、 C、 Cproduct’sprices和website是千万不能听错的重要部分。对话内容与打印什么无关,所以(A)要从答案中除去。上传到ourwebsite与theirwebsite毫无关系,所以(B)也
Whatdoesthecompanyhavetopreparefor?
Correctingmisunderstanding纠正误解
Marketing:howtoensurethatacompany’smarketingliteratureisattractivetocustomers
TaskSheet:InitialPublicOffering(IPO):YourcompanyplanstohaveitsIPOintheShanghaiStockMarket。Youhavebeen
TaskOne-Typesofbusinesses•Forquestions13-17,matchtheextractswiththetypesofbusinessesdescribed,lisfedA-H.
TaskOne-Typeofbusiness•Forquestions13-17,matchtheextractswiththetypesofbusinessesdescribed,listedA-H.•For
随机试题
论述工作分析的具体方法及其优缺点。
在费用的计算中应包括
流行性脑脊髓膜炎患者最典型的皮肤黏膜体征是
对工程网络计划进行优化,其目的使该工程()。
有限责任公司的股东之间相互转让其全部或者部分股权,应当经其他股东过半数同意。()(2012年)
C公司正在研究一项生产能力扩张计划的可行性,需要对资本成本进行估计。估计资本成本的有关资料如下:(1)公司现有长期负债:面值为1000元,票面年利率为12%,每半年付息一次的不可赎回债券;该债券还有5年到期,当前市价为1051.19元;假设发行长期债券时
新建房屋安装中央空调设备,无论会计上如何核算,均应计入房产原值;但旧房安装空调设备,一般都单独作固定资产入账,不计入房产原值。()
下列属于船舶吨税的延期优惠的是()。
DOM is a platform-and language-(21)API that allows programs and scripts to dynamically access and update the content, structure
使用VC6打开考生文件夹下的源程序文件modi1.cpp,但该程序运行时有错,请改正程序中的错误,使程序输出的结果为:m=-10n=-10p=0q=-10z=A注意:错误的语句在//******error******的下面,修改该语句即可。#
最新回复
(
0
)