首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)What makes a great communicator? A willingness to share that driving sense of mission and a burning faith that others will em
(1)What makes a great communicator? A willingness to share that driving sense of mission and a burning faith that others will em
admin
2016-11-03
64
问题
(1)What makes a great communicator? A willingness to share that driving sense of mission and a burning faith that others will embrace, too.
(2)As an entrepreneur, you have an extraordinary story to tell. But whether you’re pitching or promoting a service, product, company, or cause, how you craft and deliver your message could mean the difference between making the sale or being shown the door. Some people are simply better than others at articulating their message.
(3)Raising the bar. My work takes me across the country and exposes me to spokespeople in a variety of industries. But the goals are always the same: To articulate a message that meets the demands of contemporary audiences, who want their speakers to be passionate, inspiring, brief, captivating, and clear.
(4)As the majority of us are accustomed to PowerPoint shows, 24-hour cable news, and MTV-style videos, our perception of great corporate speakers has changed. The great spokespeople of our time have raised the bar on what it means to be a business communicator—and you’re being compared to them.
(5)When CNBC interviews Apple(AAPL)CEO Steve Jobs, you’re being compared to him. When C-SPAN brings British Prime Minister Tony Blair into our living rooms every week, you’re being compared to him. When Cisco(CSCO)CEO John Chambers delivers a dazzling PowerPoint show, you’re being compared to him. They’ve mastered 10 techniques that set them apart—techniques that I uncovered while researching my new book, 10 Simple Secrets of the World’s Greatest Business Communicators.
(6)Pitching with oomph. But enough talk about "the secrets". Let’s get started. Extraordinary entrepreneurs and business professionals credit their communication skills for much of their success, and each is fueled by a passionate commitment to their service, product, company, or cause. Passion separates the world’s top pitchmen from the vast majority of mediocre presenters. Without passion, you will fail to motivate, inspire, and electrify your audiences.
(7)Starbucks(SBUX)Chairman Howard Schultz didn’t build one of the most admired brands in the world because he blends the right mix of espresso, steamed milk, and foam. While interviewing Schultz for 10 Simple Secrets, I quickly realized he doesn’t leave his passion at the office. While many of us like coffee, even love it, Schultz is passionate about it. Really passionate.
(8)During a now-famous trip to Italy, on a piazza in Milan, Schultz’s life was forever changed. The Italians were passionate about their coffee, he excitedly told his wife. Schultz brought that passion back to America and transformed a small Seattle coffee-bean store into an American institution. His zeal convinced investors to buy into his concept of bringing Italian-style cafes to America—and without it, we never would have been introduced to mocha frappuccinos!
(9)Emotional rapport. At this point, some of you might be saying, "My passion is to get rich." Fine. But I’m urging you to dig deeper. You see, I’ve personally met and interviewed several entrepreneurs who have joined the billionaires club. I’ve watched them address staff, customers, and investors. Not once did they ever discuss how much joy they get out of being wealthy. Instead, they build an emotional rapport with their listeners by sharing their connection to the topic—their passion—through personal stories, anecdotes, and examples.
(10)Now ask yourself, "What’s my connection to my message?" If you’re a financial planner, is it to help your customers avoid the painful debt you saw your parents fall into? It is for Suze Orman, who tapped into that passion to fuel her success as an author and television host. If you sell networking hardware, is your passion fueled by the desire to change the way the world lives, works, plays, and learns? It is for Cisco Systems CEO John Chambers, whose passionate vision of the future has earned him a spot as one of the most admired chief executives in corporate America.
(11)If you manage a coffee shop or restaurant, is your passion to create a welcoming "third place" between home and work for your customers to enjoy? It is for Howard Schultz, whose passion has literally changed the daily habits of millions of people around the world. So whether you’re addressing an audience of 1 or 1,000, reveal your passion by identifying and sharing your personal connection to your company message. It will set you apart as a speaker.
What does the "third place" in the last paragraph refer to?
选项
答案
A coffee shop or restaurant.
解析
最后一段首句提到,如果你要经营一家咖啡店或饭馆,你是否要极力为客户打造一个除家和办公室外的“第三生活空间”。由此可知,这个“第三空间”就是指一家咖啡店或饭馆,故本题答案为A coffee shop orrestaurant。
转载请注明原文地址:https://kaotiyun.com/show/nf7O777K
0
专业英语八级
相关试题推荐
Theword"girl"originallymeant"youngpersonofeithersex",butnowitmeans"youngpeopleoffemalesex".Thisisanexample
Systematiceffortsatnationalnutritionplanningindevelopingcountriesgobackbarelyadecade.Duringthatbrieftimethere
Whichofthefollowingpoetsisdifferentfromtheothers?
TheeconomicbackboneofCanadaincludes
Ididn’tknowatthetimewhathappenednext.Sartorisdidn’ttellmeuntillater,afterward.Perhapsuptothattimehehadnot
Russiaputoffitsmannedspacecraftmissionbecause
Australiahasalwaysbeenacontinentwithfewpeoplemainlybecause
Imagineyou’reanemployer,lookingtohiremeforajob.YousubscribetoaWebsitethatgivesyoubackgroundinformation,and
Ididn’tknowatthetimewhathappenednext.Sartorisdidn’ttellmeuntillater,afterward.Perhapsuptothattimehehadnot
Laos,apoorcountryof6millionpeoplewedgedbetweenVietnamandThailand,hasnoopeningstotheseaandfewroutestoworld
随机试题
儿童颅内压增高较常见可靠的X线征象是
如果丙大学使用的50台电脑出现质量问题,应向谁主张违约责任?()。丁公司出租电脑的行为是否侵犯M软件的出租权?为什么?()。
建设工程合同包含多个专业工程时,(),负责该工程施工管理文件签章。
根据工程建设其他费用构成,引进技术和进口设备其他费用的内容包括( )。
【2017年】出售交易性金融资产发生的净损失应计入营业外支出。()
内部控制要素可以分为控制环境、会计系统和控制程序。内部审计是控制程序的重要组成部分。 ( )
一般资料:崔某,女性,17岁,高中二年级学生。案例介绍:崔某由同学陪伴来心理咨询。陪伴同学说,崔某刚入学时成绩较好,一年级期末考试在班上是第三名。上二年级后,发现她有时不合群,躲着同学。后来常和人吵闹,说同学吐痰、咳嗽是专门针对她的,是故意侮辱她
在VisualFoxPro中,要想将日期型或日期时间型数据中的年份用4位数字显示,应当使用设置命令()。
Large,multinationalcorporationsmaybethecompanieswhoseupsanddownsseizeheadlines.Buttoafargreaterextentthanmo
A、In1963inTennessee.B、In1963inNewYork.C、In1936inTennessee.D、In1936inNewYork.B事实细节题。本题问的是乔丹出生于何时何地。短文中明确提到,乔丹于1
最新回复
(
0
)