首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Print media advertising. B、Radio advertising. C、Online advertising. D、Television advertising. D本题考查细节。由句(10)可知,他们在广告宣传上的成本分布是:
A、Print media advertising. B、Radio advertising. C、Online advertising. D、Television advertising. D本题考查细节。由句(10)可知,他们在广告宣传上的成本分布是:
admin
2016-09-14
67
问题
W: Frank, we just got our sales figures in and the numbers are very disappointing. What’s going on here?
M: Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.
W: Yeah, let’s do that right now. What do you think is the problem?
M: Well, it seems our competitors have managed to carve a niche in the market.(6)They are now perceived as more "cool" or trendy than we are. Perhaps we should consider getting some celebrity endorsements.
W: That’s not a bad idea.
M: I’d also suggest we reevaluate our packaging. Right now the box we sell our product in seems a little drab and colorless.
W: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging. You know, to help save the environment.
M: That’s another way we could go.(7)We could reduce our packaging, and then advertise our environment-friendly business policies. Being "green" is definitely cool these days.
W: What about our pricing? Are we competitive?
M: Actually, we are roughly 15% more expensive than our closest competitors.(8)But it’s going to be hard to cut costs any further, as we are already operating on a very slim margin.
W: There’re always ways to cut costs: we just have to think outside the box. Perhaps we should consider relocating one of our factories to a more cost-efficient country.
M: We can also talk to our vendors about where they place our products. Perhaps if they’re placed in a more prominent location in stores, they’ll catch the eyes of more customers.
W:(9)Would it help if we offered a mega sale to clear out some of our inventories? We might not make a lot of money, but we might gain some brand awareness.
M: That’s a great idea. Getting people talking about our brand would be a big boost.
W: Another idea is for us to reevaluate where we are spending our advertising dollar.
M: Right now, we break it down between all the major media outlets.(10)Television advertising gets 45% of our budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.
W: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience.
M: All right, I’ll ask the advertisement department to make the changes.
W: If we can implement these new ideas by the end of this quarter, we might be able to reverse our sales slide and put ourselves in position for a major rebound to come next year.
M: That would be great.
6. What is the man’s idea about being trendy?
7. What is the way to deal with packaging to follow the recent trend of being " green" ?
8. What does the man imply about their pricing?
9. Why does the woman suggest offering a mega sale?
10. What takes up the most part of their advertising cost?
选项
A、Print media advertising.
B、Radio advertising.
C、Online advertising.
D、Television advertising.
答案
D
解析
本题考查细节。由句(10)可知,他们在广告宣传上的成本分布是:电视广告占45%,报纸杂志占30%,广播占20%,其他5%是网上宣传。由此可知,份额最多的是电视广告,因此答案为D。
转载请注明原文地址:https://kaotiyun.com/show/nfPK777K
0
专业英语四级
相关试题推荐
WriteonANSWERSHEETTHREEacompositionofabout200wordsonthefollowingtopic:OnReading
Dotheyhave______air-conditionersforcoolingtheroominsummer?
Accordingtothepassage,whatproblemdoestherecentresearchfind?
Thehigherthestandardoflivingandthegreaterthenationalwealth,______
Intheworldofentertainment,TVtalkshowshaveundoubtedlyfloodedeveryinchofspaceondaytimetelevision.Andanyonewho
Thebackgardenofourhousecontainsalawn,______verypleasanttositoninsummer.
Inthesentence"Concernswereraisedthatwitnessesmightbeencouragedtoexaggeratetheirstoriesincourttoensureguiltyv
Consideringthatindustryanalystsclaimthathospitalpricecalculationsarearbitrary,weaskedhospitalsnationwideasimple
Consideringthatindustryanalystsclaimthathospitalpricecalculationsarearbitrary,weaskedhospitalsnationwideasimple
LisaFryandPaulaTurnergrewupacrossthestreetfromeachotherinTwinFalls.Theynever【C1】______theirfriendshipwouldl
随机试题
在投资银行的IPO业务中,根据股票供求双方在价格决定中的作用,新股发行的主要方式有()。
老舍在《断魂枪》中着重刻画的人物是()
男,23岁,突觉右侧胸痛,针刺样,持续短暂时间后,出现呼吸困难。听诊右侧呼吸音明显减弱。患者有4年吸烟史。最可能的诊断为
下述疾病属于临界性肿瘤的是
A.补血活血B.散瘀接骨C.破血行气D.清热解毒E.止咳平喘桃仁除活血外,还具有的功能是
某变电所主接线见图6-8。取基准容量Sj=100MV.A,Kch取1.8。已知各元件的电抗标幺值为=0.05,=0.21,=0.209。d点的短路容量S"为()。
进口环节的增值税,由海关负责征收。()
基金的基本当事人包括()。
CantoneseOpera
IIS6.0安装的硬盘分区最好选用NTFS格式,是因为(1)和(2)。(1)、(2)备选答案:A.可以防止网页中的Applet程序访问硬盘中的文件B.可以针对某个文件或文件夹给不同的用户分配不同的权限C.可以使用系统自带的文件加
最新回复
(
0
)