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What is Canon Digital PowerShot S230 camera’s size?
What is Canon Digital PowerShot S230 camera’s size?
admin
2010-07-06
29
问题
What is Canon Digital PowerShot S230 camera’s size?
With its 2X optical zoom lens, 3.2 megapixels and the size of a credit card, the Canon Digital Power- Shot S230 camera, introduced in September, 2002, might strike some as a marvel. But the company is bet- ting that its new target market of young white-collar women, who have not been the primary buyers of dig- ital cameras, will love the tiny wonder for its look.
Inspired by companies like Nokia, which early on emphasized design in an effort to sell cellphones to the increasingly style-conscious public, camera makers, too, are now promoting their products as fashion accessories. Canon is among a growing number of manufacturers playing up not only the latest in fancy technology but also what marketers call the "cool factor", a combination of high-tech features and streamlined, compact design.
In its print and television ad campaigns, the Canon PowerShot dangles from a clothes hanger. "Stain- less steel goes with everything, "the copy reads. Casio, the maker of the Exilim, has taken a similar style. Its print ads show a photo of a fashionable young woman in jeans, her compact digital protruding from her hip pocket over the slogan "No visible cameralines". Now that digital technology is no longer a novelty, Sony is also seeking a new group of consumers, mostly women in their 20’s and early 30’s. And the latest of Sony’s print ads features a shapely blonde sheathed in a clingy black dress, an ATM-car-size CyberShot U suspended like a necklace. "It looks like cool jewelry, and that’s the point," Jim Malcolm, Sony’s senior marketing manager for digital cameras, said.
选项
A、Canon.
B、Sony.
C、Nokis.
D、Casio.
答案
B
解析
独白倒数第二句中提到了题目中所说的广告;And the latest of Sony’s print ads...like a necklace,即这是Sony公司CyberShot U这种相机的最新广告。
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