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  3. For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

admin2023-02-13  16
问题     For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit margins and can cause a lot of logistic difficulties. A well-streamlined policy is needed and it demands creating processes that are clear for the customer on the one hand, and feasible for the seller on the other hand. Here is why streamlining a return policy in e-commerce is vital for success:
    An unclear or inflexible return policy may result in lost sales. For customers, shopping online means giving up seeing, touching and trying an item in order to get other advantages, such as convenience, a better price or availability (可获性) of certain goods. Some customers fear that the product might not be as good as expected or might arrive damaged. They demand to know exactly how to return the products and receive their money back. The following chart shows the consequence of an unclear return policy.
    Why do you give up a shopping cart with items you’ve added for purchase?
    Willing to complete the purchase, but getting distracted.       30%
    Unclear return policy.                                                               29%
    Choosing to shop in store.                                                      26%
    Lack of international payment.                                             9%
    Others.                                                                                 6%
    A clear returns policy increases customer satisfaction. A latest report revealed that 53% of customers were satisfied when the return policy and procedure was clear.
According to the chart given, many consumers give up a shopping cart because of
选项 A、limited internet access
B、lack of delivery options
C、an unclear return policy
D、the poor product quality
答案C
解析 细节辨认题。根据chart、give up a shopping cart定位到表格内容。表格列举了顾客放弃购物车内商品的五条原因，其中C)“模糊的退货政策”与原文相符，为本题的答案。
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本试题收录于： 大学英语三级A级题库大学英语三级分类
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