首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern t
admin
2012-02-02
39
问题
Amtrak (美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly.
At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted; 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacatioa The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route. (307 words)
To encourage consumers to travel by train, DDB Needham emphasized______.
选项
A、the freedom and convenience provided on trains
B、the practical aspects of train travel
C、the adventurous aspects of train trips
D、the safety and cleanliness of train trips
答案
C
解析
本题属于细节判断题。A中“convenience”不是广告中宣传的火车特点。为了鼓励游客多乘火车,广告公司更多的是宣传火车沿途的西部风光,乘火车旅行的感受,而不是旅行的便利。文中曾含蓄地提到了火车具有安全和干净的特点,但只是间接的,不是强调地提出(emphasized)。因此看来,A、B、D均不是正确选项,C为正确选择,且可在第三段最后一句找到依据。
转载请注明原文地址:https://kaotiyun.com/show/nkna777K
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
你一家要去美国旅游,去银行看到的牌价如下:银行现钞买入/元现汇买入/元卖出/元A608.02611.39613.84B
从各种信用形式的特点出发,论述我国应怎样运用这些信用形式。
Researchershaveshownthatnoisecanadverselyaffecthumaninbothphysiologicalandpsychologicalways.Hearinglossesinpar
Itishardtotrackthebluewhale,theocean’slargestcreature,whichhasalmostbeenkilledoffbycommercialwhalingandis
BillGates,thebillionaireMicrosoftchairmanwithoutasingleearneduniversitydegree,isbyhissuccessraisingnewdoubtsa
BillGates,thebillionaireMicrosoftchairmanwithoutasingleearneduniversitydegree,isbyhissuccessraisingnewdoubtsa
Whatmightdrivingonanautomatedhighwaybelike?Theanswerdependsonwhatkindofsystemisultimatelyadopted.Twodistinc
Brazilhasbecomeoneofthedevelopingworld’sgreatsuccessesatreducingpopulationgrowth—butmorebyaccidentthandesign.
Brazilhasbecomeoneofthedevelopingworld’sgreatsuccessesatreducingpopulationgrowth—butmorebyaccidentthandesign.
Accordingtotheairlineindustrystatistics,almost90%ofairlineaccidentsaresurvivableorpartiallysurvivable.Butpassen
随机试题
SET是以()为基础的。
听诊可能发现的体征不包括如果这个病人,今天大咯血,暗红色,约80ml。血压20/12kPa(150/90mmHg),心率88次/分。偶闻期前收缩1~3次/分。处理首先
患者,女,46岁。右手麻痛2年,有时夜间因麻痛而醒,近一个月来症状加重。查体:右鱼际肌轻度萎缩,肌力4级,右手桡侧三指半皮肤刺痛觉减退,腕部Tinel征阳性,临床诊断为右腕管综合征。患者做右上肢神经传导检查,最有可能出现的结果是
依据《中华人民共和国海洋环境保护法》,海洋功能区划,是指依据海洋(),界定海洋利用的主导功能和使用范畴。
大型或复杂工业项目的建设方案一般包括的内容有()等。
下列外币财务报表项目中,应按资产负债表日的即期汇率折算的有()。
实施德育的基本方法之一是说服法,以下属于说服法的是()。
某老旧小区没有电梯,有些居民提议安装外挂电梯,但是安装费用需要整栋楼层居民分担。根据居委会的决定:只有获得10%的住户签字的提议,才能提交全体住户投票表决。但是,安装外挂电梯的提议被大多数住户投票否决了。从上述论断最有可能推出以下哪项结论?(
昭宣中兴
六一节快到了,幼儿园老师为班上的小明、小雷、小刚、小芳、小花等五位小朋友准备了红、橙、黄、绿、青、蓝、紫等7份礼物。已知所有礼物都送了出去,每份礼物只能由一人获得,每人最多获得两份礼物。另外,礼物派送还需要满足如下要求:(1)如果小明收到橙色礼物
最新回复
(
0
)