首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Observing the changes in marketing. B、Conducting research on consumer behaviour. C、Studying the hazards of young people drinki
A、Observing the changes in marketing. B、Conducting research on consumer behaviour. C、Studying the hazards of young people drinki
admin
2017-08-25
48
问题
[16] Well, my current research is really about consumer behaviour. So recently I’ve looked at young people’s drinking and it’s obviously a major concern to Government at the moment.
I’ve also looked at how older people are represented in the media; again, it’s of major current interest with older people becoming a much larger proportion of UK and indeed world society.
I’m also interested in how consumers operate online, and how that online behaviour might be different from how they operate offline when they go to the shops.
Well, I think that the important thing here is to actually understand what’s happening from the consumers’ perspective. One of the things that businesses and indeed Government organizations often fail to do is to really see what is happening from the consumers’ perspective.
[17] For example, in the case of young people’s drinking, one of the things that I’ve identified is that drinking for people, say between the ages of 18 and 24, is all about the social activity.
A lot of the Government advertising has been about individual responsibility, but actually understanding that drinking is very much about the social activity and finding ways to help young people get home safely and not end up in hospital is one of the things that we’ve tried to present there.
The key thing about consumer behaviour is that it’s very much about how consumers change. Markets always change faster than marketing, so we have to look at what consumers are doing.
Currently I teach consumer behaviour to undergraduates in their second year and we look at all kinds of things in consumer behaviour and particularly how consumers are presented in advertising.
So they get involved by looking at advertising, and really critically assessing the consumer behaviour aspects of it and getting involved sometimes doing primary research.
[18] For example, last year my students spent a week looking at their own purchasing and analyzed it in detail from shopping to the relationship that they have with their retail banks and their mobile phone providers. I think they found it very useful and it also helped them identify just what kind of budgets they had too.
The fact of the matter is that there’s a whole range of interesting research out there and I think as the years go on, there’s going to be much more for us to consider and certainly much more for students to become involved in.
Questions 16 to 18 are based on the recording you have just heard.
16. What is the speaker currently doing?
17. What has the speaker found about young people’s drinking?
18. What does the speaker say that his students did last year?
选项
A、Observing the changes in marketing.
B、Conducting research on consumer behaviour.
C、Studying the hazards of young people drinking.
D、Investigating the impact of media on government.
答案
B
解析
浏览四个选项,根据选项中出现的observing,conducting,studying,investigating等动名词可推测,此题与正在做的某事有关。题干问的是演讲者目前正在做什么。文章开头演讲者提到他目前的研究事实上是关于消费行为的,故答案为B。A项(正在观察市场营销变化),C项(研究年轻人饮酒的危害),D项(研究媒体对政府的影响)均不是演讲者目前正在做的事,故排除。
转载请注明原文地址:https://kaotiyun.com/show/o0U7777K
0
大学英语六级
相关试题推荐
A、Historicsignificance.B、Grandeurandpeacefulness.C、Culturalappeal.D、Beautyandcomfort.B短文一开头提到,犹他州只需用两个词来形容:壮美、宁静。B为原文中
A、Checkoutthelatestpricereductiononline.B、Lookroundforitemsinthephysicalstores.C、Ordertheproductsfromtheonli
Sometwentyyearsago,theperformanceofgirlsandboysinclasswascompared.Boys【B1】______betterinexams,sovariousmeas
瓷器(porcelain)起源于中国,是中华民族对世界文明做出的伟大贡献。“瓷器”与国家名“中国”在英文中同为一词。这一现象充分说明精美的中国瓷器完全可以作为中国的标志。瓷器,因其外观美、强度高而价值不菲。早在欧洲人掌握瓷器制造技术的1000年之前,中国人
随着人民生活水平和消费水平的提高,中国的垃圾问题日益严峻。
Forthispart,youareallowed30minutestowriteashortessayentitledOnCollegeStudents’TakingPartinSocialPracticeby
TheValueofWritingWell[A]It’sthattimeofyearagain.No,not"theholidayseason".Imean,itisholidaytime,butfor
TheValueofWritingWell[A]It’sthattimeofyearagain.No,not"theholidayseason".Imean,itisholidaytime,butfor
Whenweworryaboutwhomightbespyingonourprivatelives,weusuallythinkabouttheFederalagents.Buttheprivatesector
A、Alcoholusewillcausediseases.B、Womendrinkmorethanmen.C、Europehasthehighestalcoholuse.D、Alcoholisaddictiveto
随机试题
游某从国外归来,因携带商品过多被罗湖海关认定为走私,李某欲提起行政复议,下列关于复议机关说法正确的是:()
下列因素中与急性中毒发病的时间密切相关的有
工程咨询的业务范围包括()。
柱中箍筋直径不应小于()倍纵向钢筋的最大直径。
对某些价值小、数量多、逐一清点工作量大的财产物资,可以采用测量计算盘点法进行财产清查。
美味鸭舌,一种风味小吃,真空包装,每包15克
在个人汽车贷款贷前调查中,当借款人的居住地址与户口簿记录地址一致时,必须提供居住证明。()
甲在2005年与乙结婚登记,2010年又与丙登记结婚,并生一子。2015年甲与乙离婚。现甲与丙的婚姻()(2019年一专一第35题)
有如下函数模板定义:template<classT>Tfunc(Tx,Ty){returnx*x+y*y;}在下列对func的调用中,错误的是
A、Becausehelikestoknowmoreaboutforeigncultures.B、Becauseheisgoingtoworkinothercountriessoon.C、Becausehehas
最新回复
(
0
)