首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, pan billboard. The steady
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, pan billboard. The steady
admin
2011-02-11
50
问题
Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, pan billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture pan of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay Up to have theft products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
"The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppelganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
Doppelganger is fax from the first virtual world to launch. Second Life, There. com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Litfiefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
First, Litfiefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Litfiefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros. upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The first paragraph seems to imply that the success of Google can be ascribed to
选项
A、news service.
B、search engine.
C、search advertising.
D、video games.
答案
C
解析
第1段最后一句指山搜索引擎广告这种方法曾帮助(propelled)Google成长为一家价值1150亿美元的巨型公司,由此答案选C。
转载请注明原文地址:https://kaotiyun.com/show/o2YO777K
0
专业英语八级
相关试题推荐
SteveandYaserfirstmetintheirchemistryclassofanAmericanuniversity.YaserwasaninternationalstudentfromJordan.He
Ihavenostatisticsonthis,butconversationwithfriendsanddozensofperson-on-the-streetinterviewsIsawandheardlastm
A、DifferentculturalbackgroundB、Lesslegislation,morelegislation.C、Differentprocesses.D、Socialistsociety,capitalistsoc
RudolfVirchowwasamongthegreatestmindsinmedicineinthe19thcentury.Asaresultofhishardworkanddetermination,gre
WilliamC.BryantwasthefirstAmericanlyricpoetofdistinction.Hisfameasapoetdatedfromtheprintingof______in1817.
AnewweaponisonthewayinthefightagainstsmokinginEurope.Soonwhensmokersbuycigarettestheymightseeashockingph
WHO,workingcloselywithitsMemberStates,otherUnitedNationsagenciesandnongovernmentalorganizations,isfocusingonma
当大痛苦来临时,就没有时间流泪了。当天地真正寒冷时,人们就彼此靠近了。对于死亡,对于悲剧,既然无法挽回、无法逃避,就只有面对,往好处想:“我在故我思”。每次看到地震后光秃秃的山头,我就想,那上面会由人们种出更蓊郁的森林。每次看到废墟的画面,
A、coursefeesB、managers’timeC、accountants’costsD、travelexpensesB本题紧接上题,小型企业在计算员工培训成本时,只考虑直接成本(如课程费,旅游支出,培训手册费等),而忽略间接成本(
A、ShedevelopsvirtuallynativelevelofMandarin,B、HerFrenchisobviouslybetterthanEnglish.C、ShespeakFrenchonmanyocc
随机试题
(2014年)20114年6月底,我国某商业银行资产负债表中的主要数据是:资产总额1720亿元,负债总额1650亿元,普通股30亿元,优先股7亿元,盈余公积5亿元,资本公积10亿元,未分配利润10亿元,一般风险准备8亿元,风险加权资产总额为1400亿元。
颈总动脉末端及分叉处有何重要结构?其主要功能是什么?
治疗风湿痹证,腰膝酸痛,下肢痿软无力,遇劳更甚者,应首选
主要用于片剂的填充剂的是
土工膜袋与坡面间应按设计要求铺设好()。
常见的输出设备有( )。
某企业只生产和销售一种产品,并且只耗用一种原材料。目前正在着手编制2016年1月份的现金收支计划。有关资料如下:(1)月初现金余额为8000元。(2)月初有息负债余额为12000元,年利率4%,按月支付利息。(3)月初应收账款4000元,预计月
浅色蔬菜的营养价值一般优于深色蔬菜。()
教学要着眼于促进学生的一一般发展,做到认知因素与非认知因素、意识与潜意识、科学与艺术的统一。这一教学原则反映的是个体发展的()特征。
简述法人资产制度的基本特征。
最新回复
(
0
)