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  3. Large companies need a way to reach the savings of the public at large. The same problem, on a smaller scale, faces practically

Large companies need a way to reach the savings of the public at large. The same problem, on a smaller scale, faces practically

admin2009-04-23  87
问题     Large companies need a way to reach the savings of the public at large. The same problem, on a smaller scale, faces practically every company trying to develop new products and create new jobs, There can be little prospect(前景) of raising the sort of sums needed from friends and people we know, and while banks may agree to provide short-term finance, they are generally unwilling to provide money on a permanent basis for long-term projects. So companies turn to the public, inviting people to lend them money, or take a share in the business in exchange for a share in future profits. This they do by issuing stocks and shares in the business through the Stock Exchange. By doing so they can put into circulation the savings of individuals both at home and overseas.
    When the saver needs his money back, he does not have to go to the company with whom he originally placed it. In stead, he sells his shares through a stockbroker(证券经纪人)to some other saver who is seeking to invest his money.
    Many of the services needed both by industry and by each of us are provided by the Government or by local authorities. Without hospitals, roads, electricity, telephones, equipment and new development if they are to serve us properly, requiring more money than is raised through taxes alone. The government, local authorities, and nationalized industries therefore frequently need to borrow money to finance major capital spending, and they too, come to the Stock Exchange.
    There is hardly a man or woman in this country whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development. In one way or another this new money must come from the savings of the country. The Stock Exchange exists to provide a channel through which these savings can reach those who need finance.
选项 A、rely on their own financial resources
B、persuade the banks to provide long-term finance
C、borrow large sums of money from friends and people they know
D、depend on the population as a whole for finance
答案D
解析 细节辨析题，通过理解原文即可推理得知答案。见文章第一段，文中指出从朋友和认识的人那儿等款前景黯淡，而银行只愿提供短期不愿提供长期，所以公司要向公众筹款(turn to the public)，因此，人口的多少是决定性因素，所以选D。
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